Monthly Archives: May 2007

Three Steps to Come Out of the Blogging Downward Spiral

Saturday, May 19th, 2007

Most bloggers find themselves falling into a blogging downward spiral at some time or the other -

- You are growing through significant changes at work/ in life and you don’t have any time or energy for blogging.
- You have taken on too many blogging commitments (multiple personal/ group blogs, collaborative blogging projects, or over-ambitious blogging series), and you feel that you aren’t doing justice to any of them.
- You feel that you are spending too much time ‘managing’ your blog and not enough time writing on your blog.
- The number of feeds in your feed-reader have proliferated and you are so intimidated by your 1000+ unread items that you don’t even try reading them anymore.
- Since you aren’t reading any feeds anymore, you have fewer ideas to blog about and, even when you have a little free time, you don’t really know what to blog about.
- Your page views, ad revenues and feed subscriptions go down, further decreasing your motivation to blog.

Between my Athens trip that refused to stick to script, my mysterious illness that almost got me admitted to the hospital, my totally pointless shift to Kolkata for three months, my on-yet-again-off-yet-again love-life, and the absence of a broadband connection, I’m way into the downward spiral myself.

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Why You Cannot Make Quick Money Off Blogging

Sunday, May 13th, 2007

In the post-Sanjaya Malakar world, my Shyamali Malakar search traffic has dried up and my page views have dropped to half of what they were a month ago. As a result, my Google Adsense revenue now approximates to zero every day.

I have said before that it doesn’t make sense to use Adsense if your blog gets less than a thousand pageviews per day. I have also said before that most non-tech bloggers should focus on making money because of their blog rather than from it.

I have decided to take my own advice now and remove all advertising from my blog until I find a way to increase my pageviews to more than thousand per day.

This is also a cautionary tale for bloggers who want to make quick money off blogging. My blog is ranked within the top 17,000 on Technorati (in terms of linkbacks in the last 6 months) and about 3,00,000 on Alexa (in terms of average pageviews in the last 3 months), and still I’m not making enough money to make it worthwhile for me to use Adsense. It’s not likely to be any easier for you either.

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Desi Blogging Cafe: Patrix from Nerve Endings Firing Away

Thursday, May 10th, 2007

DesiBlogging Cafe Patrix is an urban planning doctoral student at Texas A&M, the founder of DesiPundit and a self-confessed Shyamali Malakar fan. Patrix blogs at Nerve Endings Firing Away.

I have already written about why I love Patrix’s blog -

- Patrix has an intuitive understanding of how conversations are created on blogs, and, as I try to understand the nature of online conversations myself, I find myself looking up to him as something of a guru.
- Patrix has an innate curiosity about technology and popular culture and the ability to write from an enthusiast’s perspective, something any blogger would do well to emulate.
- Patrix is one of the most generous people I have known, online or offline, and, via DesiPundit and his own blog, he has probably done more to promote desi blogging than anybody else.

Patrix belongs to the second most widely seen species of desi bloggers, the doctoral-student-blogger (the first, of course, is the journalist-blogger) and I’m sure that you’ll meet many more bloggers from this species in the ‘Desi Blogging Cafe’ interview series.

Patrix

- - X - - X - - X - -

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Desi Blogging Cafe: Jammy Rajan from Ouch My Toe!

Wednesday, May 9th, 2007

DesiBlogging Cafe Jamshed Velayuda Rajan, or Jammy Rajan, is based in Chennai, works for an Internet major, blogs at Ouch My Toe and is one of India’s funniest bloggers.

I have already written about why I love Jammy’s blog -

- Jammy manages to do that rare thing - being personal and funny at the same time - and every post on this blog is laugh out loud funny.
- Jammy has one of the best 404 error page I have seen on a desi blog. Reminds me that I have to work on mine.
- Jammy does innovative little things to engage his readers, like offering a Best of Ouch My Toe PDF file for download, asking readers to pick a topic for him and putting subscription and archive buttons within his posts.

Jammy, I feel, is the perfect follow-up to Jai, because of the contrasts between them in terms of their backgrounds, their content and their style of writing. It will be my endeavour in ‘Desi Blogging Cafe’ to explore this diversity in desi blogging.

Jammy Rajan

Q. When and why did you start blogging? Has the reason why you blog changed over time?

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Desi Blogging Cafe: Jai Arjun Singh from Jabberwock

Tuesday, May 8th, 2007

DesiBlogging Cafe Jai Arjun Singh is a New Delhi-based freelance writer/ journalist/ blogger. Jai works part-time with the Business Standard newspaper, blogs at Jabberwock and is mainly known for his erudite reviews of books and movies.

I have already written about why I love Jai’s blog -

- Nobody else writes as prolifically or as beautifully about books and movies as him.
- His interviews are more personal and insightful than any other I have read on desi blogs.
- He manages to make even his rants read like literature.

Jai, I felt, was the perfect person to start off the ‘Desi Blogging Cafe’ interview series because he is the perfect example of the desi A-list blogger/ journalist, a species you’ll often come across at ‘Desi Blogging Cafe’.

Jai Arjun Singh

Q. When and why did you start blogging? Has the reason why you blog changed over time?

A. I started in September 2004. Initially I thought I would use it mainly as an online “storehouse” for some of my published articles and reviews, for easy access and reference. But over time that function changed: I found myself increasingly writing fresh things purely for the blog, whether in the form of personal posts, general observations or notes about books, films etc.

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My Eleven Desi Blogging Cafe Questions

Monday, May 7th, 2007

Yesterday, I announced that ‘Desi Blogging Cafe’ was open for business -

‘Desi Blogging Cafe’ is open now! Do walk in tomorrow for (virtual) coffee and (real) conversation with your favorite bloggers!

- and mentioned my ‘eleven Desi Blogging Cafe questions’ -

Sometimes, I’ll ask them my ‘eleven Desi Blogging Cafe questions’. Sometimes, I’ll put aside these questions and ask them other questions. Sometimes, I’ll let you ask them questions. Sometimes, I’ll let them ask me questions.

If you are wondering what those ‘eleven Desi Blogging Cafe questions’ are, here we go -

- When and why did you start blogging? Has the reason why you blog changed over time?

- What do you blog about? Has the focus of your blog changed over time?

- How do you think people describe your blog to others who don’t read it? How would you like them to describe it?

- How do you think people describe you to others who don’t know you? How would you like them to describe you?

- Is your online persona different from your real self?

- How important is your blog to you? In what ways? Why?

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Desi Blogging Cafe is Open Now!

Sunday, May 6th, 2007

Yesterday, I played a trick on you that TV channels all over the world have perfected -

I’m pleased to announce that I have finally found a format for the ‘Desi Blog of the Day’ series I am fully satisfied with. It’s intimate, it’s interesting, it’s insightful, and it has never been done in desi blogging before.

And now that I have your full attention, I’ll leave you precariously balanced at the edge of your chairs, until tomorrow. :-)

Watch out for Desi Blogging Cafe!

Today, instead of teasing you more, I’ll give you - (music building up into a crescendo) Desi Blogging Cafe (loud applause)!

Desiblogging Cafe

Have you ever wanted to know more about your favorite desi bloggers? Have you ever wished that you could ask them how they started blogging, what they have learned from blogging, even how much money they make from blogging(!)? Have you ever wondered if they are as interesting in real life as they are on their blogs?

If the answers to those three questions is ‘yes’, you would love ‘Desi Blogging Cafe’! Because, at ‘Desi Blogging Cafe’!, you’ll get to know your favorite desi bloggers like you have never known them before!

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Announcing Desi Blogging Cafe!

Saturday, May 5th, 2007

As regular readers of my blogs would know, my ‘Desi Blog of the Day’ series has had severe identity crisis issues.

First, there was ‘Desi Blog of the Day’ version 1, where I featured one desi blog everyday, gave three reasons why I loved the blog, and offered one (hopefully) helpful tip to the blogger. I did the series for about two weeks and then realized that I was not doing enough with the series.

Then, there was ‘Desi Blog of the Day’ version 2, where I included a small bio of the blogger and three of their best posts to give you a sense of who they are and why they blog, apart from the three reasons why they are included in the series and my blogging tip to them. However, after doing only two posts, I realized that I wasn’t satisfied with that either (did I mention that I’m a perfectionist?).

So, I stopped the series for almost two weeks, to fine-tune the format.

I’m pleased to announce that I have finally found a format for the ‘Desi Blog of the Day’ series I am fully satisfied with. It’s intimate, it’s interesting, it’s insightful, and it has never been done in desi blogging before.

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Conversation Age E-Book: Create Conversations, Not Clutter

Friday, May 4th, 2007

The ‘Conversation Age’ e-book is a collaborative e-book project conceived by Drew Mclellan and Gavin Heaton -

- 100 authors. We’re a few but need more.
- The overriding topic is “The Conversation Age” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety the Children’s Charity — which serves children across the entire globe.

My contribution to the e-book is a chapter titled ‘Create Conversations, Not Clutter’. Here’s a teaser excerpt from the chapter -

While all of us agree that we need to create conversations with our customers/ readers and build a community around them, most of us end up creating clutter instead of conversations. In this article, I will share with you my thoughts on creating conversations, not clutter.

For the rest of the chapter, you’ll have to wait for the e-book. :-)

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Mercedes and Maruti 800

Thursday, May 3rd, 2007

Stuck in morning rush hour traffic on Mumbai’s Marine Drive, on way to work, I found myself next to a Mercedes and a Maruti 800.

In slow-moving bumper-to-bumper traffic, the bigger Mercedes was at a disadvantage to the much smaller Maruti 800. The Mercedes stood still in its lane, while the Maruti 800 maneuvered itself into small openings and got ahead. I found myself calculating how much costlier it was for the Mercedes to be stuck in heavy traffic because of higher fuel consumption. I also found myself thinking what a waste it was for the Mercedes to be stuck in rush hour traffic on Marine Drive, when it should be doing 150 km per hour on the Mumbai-Pune highway. In fact, I almost felt sad for the Mercedes because it was on the wrong road.

Now, think of people instead of cars and careers instead of roads. Or, think of businesses instead of cars and industries instead of roads. I’m sure you have heard of hundreds of brilliant people who are stuck in the wrong career. I’m sure you have read about dozens of interesting businesses that don’t do well because the industry they are in is too crowded.

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