Monthly Archives: November 2007

Say No To Fake Facebook Pages

Thursday, November 29th, 2007

Quick Summary: Join my Say No To Fake Facebook Pages Facebook Group .

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Say No To Fake Facebook Pages

Today, I was shocked to discover that a lot of Facebook Pages I had become a fan of were actually fake.

Just created a Facebook Group — Say No To Fake Facebook Pages — http://tinyurl.com/2xof5n (Twitter)

Do you want to become a fan of the Google Facebook Page that is not created by Google? (Twitter)

Today, you, I, or anyone else can create a “fake” Facebook Page in the name of any company, celebrity or brand. (Twitter)

But do you want to become the fan of a “fake” Facebook Page? I don’t. Say “no” to fake Facebook Pages. (Twitter)

Join the Facebook Group — Say No To Fake Facebook Pages — http://tinyurl.com/2xof5n (Twitter)

tastybit @Gauravonomics which is pretty funny isn’t it b/c Fb’d have a cow if I set up a fake user account. (Twitter)

@tastybit In fact, the irony of fake FB Pages vs fake FB a/c is only matched by FB Flyers with breasts vs. FB ban on breastfeeding pictures. (Twitter)

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A Brand-Centric Business Model for Mobile Advergaming

Tuesday, November 27th, 2007

Quick Summary: Read about a new brand-centric business model for mobile advergaming.

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At yesterday’s Mobile Monday Mumbai session, as I watched Jump Games CEO Salil Bhargava present a case for mobile advergaming, I kept asking myself why it didn’t (yet) make sense for Indian marketers.

Later, as Salil was joined by Anant Rangaswami from Campaign India magazine and Nidhi Taparia from Tata Indicom for a panel discussion moderated by VeerChand Bothra from Netcore Solutions, I actually asked them –

So, why exactly should mobile advergaming become an essential part of my media plan?

As I expected, the discussion quickly turned to how marketers expect too much from digital media.

However, since I think of myself as a digital media evangelist — I want mobile/ online advertising to work — I told myself to not think about all the reasons mobile advergaming won’t work for me and instead think about the set of conditions under which it would work for me.

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The Xeta Shootout Contest: Win an Indica V2 Xeta

Tuesday, November 20th, 2007

Quick Summary: Read about The Xeta Shootout Contest, where you can make your own Xeta TV commercial in a video or storyboard format and win an Indica V2 Xeta.

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Winning a car is now as easy as 1-2-3.

The Xeta Shootout Contest

Step 1. Visit the Xeta Shootout Contest and watch the Indica V2 Xeta television commercial.

Step 2. Create your own Xeta TVC in the form of a video or a storyboard.

Step 3. Upload your entry on the contest website.

The best entry will win an Indica V2 Xeta.

You can also watch the entries submitted by others and comment on them, participate in a slogan contest on the message board, or tell your friends about the contest.

The Xeta Shootout Contest

The Xeta Shootout Contest

If you are wondering why I’m promoting The Xeta Shootout Contest on my blog, this is what I do in my Indica Brand Manager avatar, when I’m not blogging about being the next marketing guru.

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Gauravonomics on The M20: Top Marketers Blog

Tuesday, November 20th, 2007

Quick Summary: Read about the M20 list of top ranked blogs written by client-side marketers and my profile on the M20 blog.

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I had always wondered if all marketing blogs were written by agency people, until I came across The M20: Top Marketer Blogs.

The M20 — maintained by Peter Kim — is a list of the top ranked blogs written by client-side marketers.

Apart from maintaining a list of the top twenty blogs, Peter also does regular profiles of client-side marketers who blog. Here’s mine.

By the way, here are the top twenty blogs by client-side marketers in November ‘07 –

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The Long Tail of Pain

Sunday, November 18th, 2007

The Long Tail doesn’t only define the new economics of culture and commerce; it also defines the new economics of relationships.

My new favorite idea is The Long Tail of Pain - how social media allows us to find pain anytime, anyplace, in any form. (Twitter)

The Long Tail of Pain

By the way, are we friends on Facebook or Twitter yet?

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What is Your Following/ Follower Ratio?

Tuesday, November 13th, 2007

Quick Summary: Read about how your following/ followers ratio is a foolproof indicator of your position on the blogging chain of being.

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blogging-chain-of-being-following-follower-ratio

Today, I found myself Twittering about the following/ followers ratio, that is, the ratio between the number of people whose blog you read/ who you follow on Twitter and the number of people who read your blog/ follow you on Twitter. Then, as I compiled my updates into a Twitter thread, I had a Eureka moment — I realized that your following/ followers ratio is a foolproof indicator of your position on the blogging chain of being.

If your Following/ Followers ratio is > 2 or < 1/2, you are listening or talking, but not communicating. (Twitter)

That signal to noise (Following/ Followers) ratio rule holds for Twitter/ Pownce, but it also holds for blogs/ RSS feeds. (Twitter)

When you start communicating via a new medium, your Following/ Followers ratio will be typically > 2. (Twitter)

If you are good at using the medium, over time, you will build a following and the Following/ Followers ratio will fall between 1/2 and 2. (Twitter)

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Janina Gavankar on Twitter

Monday, November 12th, 2007

dewey-loading.jpg

Twitter discovery of the day — Janina Gavankar — aka Ms Dewey — has a Janina Gavankar — aka Ms Dewey — has a Twitter account which is followed by 850+ people.

If you are wondering, her latest updates have been about dashing to buy black tights and shoes before hopping on a plane to Vegas, presumably to be part of a Rickey Martin video. :-)

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The Great Chain of Being

Saturday, November 10th, 2007

Quick Summary: Read about the marketing and blogging chain of being.

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Have I ever told you why Grant McCracken is brilliant — because he often makes me think. Like he did today when he asked –

Could there be a great chain of being in the marketing world?

Of course, Grant, there is a great chain of being, not only in the marketing world, but also in the blogging world.

The Renaissance Chain of Being

The renaissance Chain of Being

The Marketing Chain of Being

The Marketing Chain of Being

The Blogging Chain of Being

The Blogging Chain of Being

By the way, here’s the inside story on why most bloggers blog — blogging allows the world to find out how brilliant we are, individually and collectively.

If you think I’m totally brilliant, do let me know via a comment or an e-mail. :-)

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The Importance of Being an Office Influential

Saturday, November 10th, 2007

David Armano on the importance of being an office influential –

Make no mistake, office influentials are self-educating themselves in ways that can be beneficial not only to themselves but to their organizations. Being an active participant in social media means you learn how to custom design web pages and profiles, manage your personal brand, network and communicate with people from all business and backgrounds.

That sounds a lot like yours truly, but I don’t think my Technorati rank will be a factor in deciding my annual bonus anytime soon. :-)

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Social Media Measurement: Communications Marketplace and Share of Credibility

Saturday, November 10th, 2007

Quick Summary: Read about how we have moved from corporate communications to the communications marketplace and, therefore, need to measure share of credibility instead of share of voice.

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I was recently tagged by Connie Bensen on the social media measurement meme started by Geoff Livingston.

I have uploaded my response to the meme in the form of a presentation.

My presentation answers the question of how to measure returns on social media through three key insights –

- We have moved from corporate communications to the communications marketplace.
- Credibility is the currency of the communications marketplace.
- Therefore we need to measure share of credibility instead of share of voice.

The meme has resulted in some excellent posts and I would strongly urge you to spend an evening reading them — Geoff Livingston, Kami Huyse, Connie Bensen (2), Clay Newton, David Jones, Beth Kanter, Valeria Maltoni, Peter Imbres, Kelli Matthews, Bill Sledzik and Greg Cangiolosi.

Instead of tagging five people, I’m sending out an open invite to all my readers this time — do pitch in with your own insights on measuring social media ROI.

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