Monthly Archives: April 2008

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Four)

Monday, April 14th, 2008

Quick Summary: Check out the fourth edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

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The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust

The Idea

The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.

The People

The present members in our network are (in alphabetical order):-

- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).

- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).

- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).

- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).

- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).

- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter).

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The Marketer Who Went Off Consumption Gets Its First Interview In Indian Daily Hindustan Times

Monday, April 14th, 2008

Quick Summary: Check out my interview in Indian daily Hindustan Times for ‘The Marketer Who Went Off Consumption’, my year-long book-as-a-blog experiment in why we choose to consume or not.

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‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.

If you haven’t yet subscribed to ‘The Marketer Who Went Off Consumption’, you should subscribe to it now, for free, in a feed reader, or by e-mail.

Yesterday, my first interview for ‘The Marketer Who Went Off Consumption’ was published in Indian daily Hindustan Times.

The interview was published on the front page of the Delhi edition –

HT Delhi 130408 Gaurav Mishra Off Consumption

– and the city section in the Mumbai edition –

HT Mumbai 130408 Gaurav Mishra Off Consumption

One interesting thing I learned yesterday is that different editions of a newspaper may publish different versions of a story.

The Mumbai Edition published the full story — see text below — complete with my rules and URL.

The Delhi Edition published a much shorter version of the story — also available online — but it was on the front page and I’m not complaining at all.

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The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Three)

Monday, April 7th, 2008

Quick Summary: Check out the third edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

- X - X - X -

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust

The Idea

The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.

The People

The present members in our network are (in alphabetical order):-

- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).

- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).

- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).

- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).

- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).

- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter).

Read More

Filed in Desi Blogging, Entrepreneurship, Internet, Marketing, Social Media, Trendspotting, Weekly Digest | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Permalink | Comments (2)

Watch Out For My Next Book — The Age of Conversation 2.0: Why Don’t People Get It?

Thursday, April 3rd, 2008

Quick Summary: After the runaway success of the original ‘Age of Conversation’, watch out for my next collaborative book — ‘The Age of Conversation 2.0: Why Don’t People Get It?’

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The Age of Conversation 2.0: Why Don't People Get It?

After the runaway success of ‘The Age of Conversation’ — it reached #262 in books and #36 in business and investing books on Amazon — it’s time for ‘The Age of Conversation 2.0: Why Don’t People Get It?’

There are three reasons why ‘The Age of Conversation 2.0: Why Don’t People Get It?’ is likely to be even better than the original ‘Age of Conversation’ –

1. It has 275 authors, instead of 100, and the author list is a who’s who of the world’s best marketing and social media thinkers.

2. The theme of the book is a question — ‘Why Don’t People Get It?’ — that social media enthusiasts often ask themselves. With 275 answers to the question, the book is likely to become the reference source for understanding ‘Why Don’t People Get It?’

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Download the Excellent ‘Best-Kept Marketing Secrets’ e-Book

Tuesday, April 1st, 2008

Quick Summary: Download a copy of the excellent ‘Best-Kept Marketing Secrets’ e-book for great marketing tips from 100 experts, including yours truly.

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Anita Campbell of Small Business Trends had asked some of the world’s top marketers, small business experts and bloggers — including Seth Godin, Guy Kawasaki and John Battelle — to share one of their best kept marketing secrets.

Now, she has compiled the best 100 tips from her compilation of best kept marketing secrets into an excellent e-book called ‘Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips’.

The 33 page e-book has 100 expert tips across various marketing related topics like relationship marketing, marketing strategy, online marketing and social media, including my own tip on learning to make the perfect elevator pitch –

- Step 1 — Describe your idea in one or two sentences. Give both facts as they are and your own opinions.

- Step 2 — Specify what exactly you want to be done, by when and by whom.

- Step 3 — Give three reasons why, including examples to illustrate the benefits.

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