September 6th, 2009

20:20 Social Reading List

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Now that we have a full team at 20:20 Social, my next target is to get everyone to read these brilliant social media books –

- Groundswell by Charlene Li and Josh Bernoff

- Social Media Marketing: An Hour a Day by Dave Evans

- Web Analytics: An Hour a Day by Avinash Kaushik

- Secrets of Social Media Marketing by Paul Gillin

- Word of Mouth Marketing by Andy Sernowitz

- Marketing to the Social Web by Larry Weber

- Wikinomics by Don Tapscott and Anthony Williams

- Here Comes Everybody by Clay Shirky

- The Wisdom of Crowds by James Suroweiki

- The Long Tail by Chris Andersen

- What Would Google Do? by Jeff Jarvis

- Now is Gone by Geoff Livingston and Brian Solis

- Crowd-sourcing by Jeff Howe

- Naked Conversations by Robert Scoble and Shel Israel

Plus, here are two books to get everyone to start thinking about presentations in an all new way.

- The Back of the Napkin by Dan Roam

- Presentation Zen by Garr Reynolds

The only problem is: we already work 9 to 7, Monday to Saturday, so fitting in a book a week (or a book a month) might be tough. But, then, what else are Sundays for!

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September 6th, 2009 | Posted in Default | Tagged with , , |

  • impressive list! for those of us that have other sunday reading lists that are stacked high, whats the 1 book you would say is a Must Read (for those in and out of the social media world)?
  • @Anay: Read 'Here Comes Everybody' from a beginner's perspective and 'Groundswell' from a practitioner's perspective.
  • Interesting List Gaurav. Have read Anderson and Shirky and am currently reading Kaushik and Shel Israel.

    I thought of picking up 'The back of the napkin' but thought if those covered/mentioned in the book would have read a book like this and dropped the idea of buying it :)
  • @Mayank: 'The Back of the Napkin' is great. Do read it.
  • U might want to change the title of the page - Says - Page not found
  • @Vivek: Done! Thank you for pointing it out.
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