September 2nd, 2008
A Comparative Analysis of Social Media Usage in BRIC Countries
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At my official fellowship blog — How Global Values Shape Communications Technologies — I use data from Wave 3 of the Power of the People Social Media Tracker by Universal McCann (PDF/ Slideshare) to do a comparative analysis of social media usage in BRIC countries.
Here are the top level highlights –
- The total number of active internet users in BRIC countries (101.2m) is higher than the number of active internet users in US (100m).
- Significantly more users from BRIC countries than US engage with social media tools, both in terms of content consumption and content creation.
- Even as percentage of active internet users, social media usage in BRIC countries is much higher than US across content consumption and content creation.
- At the country level, China leads in blogging and podcasting while Brazil is the leader in social networking and online video.
Do join the conversation at the How Global Values Shape Communications Technologies blog.
