Gauravonomics Blog

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Quick Summary: Facebook serves desi social ad on my News Feed without cluttering it, but still needs to perfect the targeting.

I wonder what prompted this ‘Love Bollywood’ social ad to show up in my Facebook News Feed, except that I’m part of the India network. Clearly, Facebook is still perfecting the targeting for these ads. What Facebook has perfected already is the ability to serve up to two ads on the same page without compromising on the user interaction.

Facebook Social Ads allow your businesses to become part of people’s daily conversations. Ads can be displayed in the left hand Ad Space — visible to users as they browse Facebook to connect with their friends — as well as in the context of News Feed — attached to relevant social stories. (Facebook Social Ads)

I clicked on the ad out of curiosity — the ad points to a Bollywood focused website and not to a Facebook Page. I even signed up on the website to check if they have enabled Facebook Beacon.

If you are my friend on Facebook, do let me know if the ad shows up in your News Feed as a social story –

Facebook Beacon enables your brand or business to gain access to viral distribution within Facebook. Stories of a user’s engagement with your site may be displayed in his or her profile and in News Feed. These stories will act as a word-of-mouth promotion for your business and may be seen by friends who are also likely to be interested in your product (Facebook Beacon).

Also, if you aren’t my friend on Facebook, why don’t you become one?

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