Social Media

An iTunes for News? Duh!

Comments 13 January 2009

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David Carr at The New York Times wants an iTunes for news –

When iTunes began, the music industry was being decimated by file sharing. By coming up with an easy user interface and obtaining the cooperation of a broad swath of music companies, Mr. Jobs helped pull the business off the brink.

Those of us who are in the newspaper business could not be blamed for hoping that someone like him comes along and ruins our business as well by pulling the same trick: convincing the millions of interested readers who get their news every day free on newspapers sites that it’s time to pay up.

Jeff Jarvis points out that a news story or an opinion is not unique, unlike a song — it’s not that you can’t get it somewhere else and so you have to buy the original.

Mathew Ingram points out that people want to listen to the same song over and over again, but that same isn’t true even for the best news story.

Scott Rosenberg says that the news business already knows how to make money online — through advertising — it’s just that it doesn’t know how to make as much money as it made in print.

I guess the newspaper industry will have to get used to it, just like the music industry is becoming used to making less money than before.

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Gaurav Mishra

Gaurav Mishra - who has written 746 posts on Gauravonomics Blog on Social Media and Social Change.

As CEO of 2020 Social, I build and nurture online communities for Indian and international clients, connect their customers, partners and employees, and help them achieve their business objectives. Ask us how we can help you.

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Gaurav Mishra
I build and nurture online communities as CEO of 2020 Social. In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, and co-founded Vote Report India. You can contact me at gauravonomics@gmail.com or +91-9999856940.

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