Best Social Media Analytics Resources: Katie Paine

Here’s a great presentation by Beth Harte on implementing and measuring public relationships –

Many of Beth’s views on social media measurement are informed by Katie Paine‘s pioneering work on the subject.

Katie and I are part of a Society for New Communications Research/ Web Analytics Association committee that is working on best practices on social media analytics and I find myself agreeing with almost everything Katie says. In fact, the 20:20 Web Tech business model and the 20:20 Approach to Social Media Analytics are both very similar to what Katie does at KD Paine and Associates.

Do check out Katie’s PR Measurement blog, her Measurement Standard newsletter, and her book on Measuring Public Relationships. If you want to understand social media measurement, you can’t do much better then that.

Cross-posted at The 20:20 Social Media analytics Blog.

Published on May 26, 2009 in Tags: , , , , , , , , , , , , , , , , , .. View Comments
  • Nice PPT. :)
  • Hi Gaurav, thanks for sharing my presentation, I appreciate it! In light of current economics, the area of measurement has a spotlight shining on it and, hopefully, we can keep the conversation going. Planning and measurement are good business practices...not just to see how budget is being spent, but to also analyze if conversations are being held in the right locations with the right people.
  • @Beth: In fact, I believe that measurement and listening should be at the core of social media programs. It's sad that they aren't, for most companies.
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