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At 2020 Social, we believe that business is social. Here are five reasons why.

1. Consumer Generated Content: Your consumers are authors, photographers and filmmakers, all rolled into one. Tap into their creativity, ask them to interpret your brand.

2. Conversations: Your customers, partners and employees are talking about you, in public. Listen to them, reach out to them, engage them in a two-way conversation.

3. Collaboration: People work together in flow when they connect with each other as people. Create rich profiles and shared workspaces to enable people to help each other.

4. Community: Communities come together around a shared social object: a lifestyle, cause or passion. Build and nurture a community around a social object that is bigger than your brand.

5. Collective Intelligence: Customers, employees and partners can give you new ideas and insights. Observe their behavior, ask them for their ideas, recognize and reward them for their contribution.

While social platforms like Twitter, SMSGupShup, Facebook, Orkut, Flickr and YouTube are transient, the underlying value system consisting of these five archetypes, or 5Cs, is here to stay.

Ask us how you can leverage these 5Cs to catalyze innovation and drive engagement, trial and advocacy amongst your customers, partners and employees.

Cross-posted at the 2020 Social blog.

Related posts:

1. Decoding Social Media Marketing and Social Business Strategy
2. Position Paper: The 20:20 Social Approach to Social Business Strategy
3. Dachis Group’s David Armano on Social Business by Design
4. From Social Media Marketing to Social Business Strategy
5. Business World Case Study: Why Should an Indian Retail Chain Build an Online Customer Community?