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Category Archives: 30 by 30

The Marketer Who Went Off Consumption Gets Its First Interview In Indian Daily Hindustan Times

Monday, April 14th, 2008

Quick Summary: Check out my interview in Indian daily Hindustan Times for ‘The Marketer Who Went Off Consumption’, my year-long book-as-a-blog experiment in why we choose to consume or not.

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‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.

If you haven’t yet subscribed to ‘The Marketer Who Went Off Consumption’, you should subscribe to it now, for free, in a feed reader, or by e-mail.

Yesterday, my first interview for ‘The Marketer Who Went Off Consumption’ was published in Indian daily Hindustan Times.

The interview was published on the front page of the Delhi edition –

HT Delhi 130408 Gaurav Mishra Off Consumption

– and the city section in the Mumbai edition –

HT Mumbai 130408 Gaurav Mishra Off Consumption

One interesting thing I learned yesterday is that different editions of a newspaper may publish different versions of a story.

The Mumbai Edition published the full story — see text below — complete with my rules and URL.

The Delhi Edition published a much shorter version of the story — also available online — but it was on the front page and I’m not complaining at all.

Also filed in Marketing, Noteworthy, Press | Tagged Hindustan-Times, HT, Interview, Media, Newspaper, Off-Consumption, Press, The Marketer Who Went Off Consumption | Permalink | Comments (7)

Three Reasons Why You Should Buy ‘The Age of Conversation’ Collaborative Book On Amazon Today

Saturday, March 29th, 2008

Quick Summary: Be a part of social media history: buy the one-of-a-kind ‘The Age of Conversation’ collaborative book on Amazon today and the proceeds will go to Variety, the children’s charity.

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‘The Age of Conversation’ Collaborative Book

‘The Age of Conversation’ is a one-of-a-kind collaborative book conceived by Drew Mclellan and Gavin Heaton -

- 100 authors. We’re a few but need more.
- The overriding topic is “The Age of Conversation” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety — the children’s charity.

Over 100 of the world’s leading marketers, writers, thinkers and creative innovators responded to their call, resulting in a unique one-of-a-kind project, which first became an e-book, then a self-published book on Lulu, and now a potential best-seller on Amazon.

Also filed in Events, Internet, Marketing, Noteworthy, Social Media | Tagged Amazon, Book, Bum Rush, Collaborative Book, Conversation, Marketing, The Age of Conversation | Permalink | Comments (2)

Check It Out: The Marketer Who Went Off Consumption

Tuesday, March 25th, 2008

Quick Summary: Check out my new book-as-a-blog ‘The Marketer Who Went Off Consumption’, a year-long experiment in why we choose to consume, or not.

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Why would a twenty-something, single, eligible, IIM-educated, upwardly mobile marketer on the corporate fast-track in India’s business capital decide to go ‘off consumption’ for a year?

Will a year off consumption (no eating out, no going out for movies or music or plays, no television or newspapers, no shopping except for necessities) leave him ill-equipped to handle life and work in Mumbai?

Or, will it leave him with invaluable insights into what drives us to consume, or not, into the nature of consumption, into human nature itself?

‘The Marketer Who Went Off Consumption’ is a blog in which I document my year off consumption. It is also a book-in-progress, in search of a publisher with a multi-million dollar advance.

Do spend an hour reading it, do subscribe to it, and don’t forget to tell me that you absolutely adore it.

Also filed in Marketing, Noteworthy, Trendspotting, Twitter Threads | Tagged Book, Book-As-A-Blog, Consumers, Consumption, Experiment, Insights, Marketing, Off-Consumption, Research, Trends | Permalink | Comments (0)

Yours Truly Featured in Hindustan Times’ Young India Forum Panel Discussion on Indian Budget 2008

Saturday, March 1st, 2008

Quick Summary: Yours truly was featured today in Indian daily Hindustan Times’ full page story on Young India Forum panel discussion on the Indian Budget 2008.

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Hindustan Times 290208 Young India Forum Budget Panel

Yesterday, I was part of a Hindustan Times Young India Forum panel discussion on the Indian Budget 2008. The Young India Forum is an initiative by Hindustan Times to “drive change and reach more people more directly”.

Hindustan Times had put together an interesting panel consisting of young film-makers, entrepreneurs, and corporate fast-trackers and I had a great time at the panel discussion –

Finely tailored suits, chic skirts and fancy designations — a perfect picture of corporate India, but without the grey hair. On Friday, young MDs, VPs and filmmakers, representatives of the changing face of corporate India, got together to take part in the Hindustan Times Young India Forum. To discuss, naturally, the Budget presented by Finance Minister P Chidambaram.

As the FM read out the fiscal Budget — his fifth in a row — clad in a pristine white dhoti, these designer-clad corporate honchos chuckled, sighed, laughed and gave their perspective on one of the biggest events of the year in India.

Also filed in Noteworthy, Press | Tagged 30 by 30, Budget-2008, Hindustan-Times, HT, India, Mainstream-Media-Mentions, Media, Newspapers, Noteworthy, Young-India-Forum | Permalink | Comments (2)

Yours Truly Featured in Indian Daily Mid-Day’s Story on Cool Bachelor Pads

Thursday, February 28th, 2008

Quick Summary: Indian daily Mid-Day did a story today on cool bachelor pads and used mine as the lead.

Gaurav Mishra Mid Day Cool Bachelor Pads

Indian daily Mid-Day did a story today on cool bachelor pads and featured my own humble bachelor pad as the lead —

Gaurav Mishra, 28, Marketer

After 6 years of slumming it out at hostels and PG setups (through his education and internship), Gaurav Mishra was finally ready to settle down. “Not in the oft-used sense of the term, of course,” the IIM-B alumnus jokes. So, the 28-year-old traded in his nomadic lifestyle for a 2-bedroom flat in Cuffe Parade, that he painstakingly furnished and colour coordinated black upholstery, orange bedroom, blue living room to ensure it feels like home.

Gaurav’s tips: Don’t blindly follow people’s advice. I was told cane furniture is difficult to maintain, but I’ve had mine for the last 4 years. And it’s good as new. Instead of letting stuff (clothes, books, dishes…) pile up, allot spaces for various things, and ensure they go there. Booze bottles and glasses stay in the bar cabinet, books and DVDs in my second bedroom, that I plan to turn into a podcasting studio, the technophile says.

Also filed in Noteworthy, Press | Tagged 30 by 30, Mainstream-Media-Mentions, Media, Mid-Day, Newspaper, Noteworthy, Podcast, Video-POdcast | Permalink | Comments (6)

The Great Chain of Being

Saturday, November 10th, 2007

Quick Summary: Read about the marketing and blogging chain of being.

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Have I ever told you why Grant McCracken is brilliant — because he often makes me think. Like he did today when he asked –

Could there be a great chain of being in the marketing world?

Of course, Grant, there is a great chain of being, not only in the marketing world, but also in the blogging world.

The Renaissance Chain of Being

The Marketing Chain of Being

The Blogging Chain of Being

By the way, here’s the inside story on why most bloggers blog — blogging allows the world to find out how brilliant we are, individually and collectively.

If you think I’m totally brilliant, do let me know via a comment or an e-mail.

Also filed in Graphs, Marketing, Noteworthy, Novice Blogger, Trendspotting | Tagged 30 by 30, Blogging, Chain-of-Being, Ego-Blogging, Grant-McCracken, Life-in-a-Graph, Marketing, Noteworthy, Novice Blogger, Renaissance, The-Next-Marketing-Guru, Trendspotting | Permalink | Comments (4)

Thinkers 50: List of Most Influential Living Management Thinkers

Friday, November 9th, 2007

Four Indians — C K Prahalad (#1), Ram Charan (#22), Vijay Govindarajan (#23) and Rakesh Khurana (#45) — make it to the Thinkers 50 2007 list (via Times Online via Scott Adams who is at #21). Seth ‘God’ Godin also makes an appearance at #43.

I’m only 28, so I have a few years to make it to a list like that.

Also filed in Marketing | Tagged 30 by 30, Asides, C-K-Prahalad, Rakesh-Khurana, Ram-Charan, Scott-Adams, Seth-Godin, The-Next-Marketing-Guru, Thinkers-50, Vijay-Govindarajan | Permalink | Comments (0)

Gauravonomics Blog

Category Archives: 30 by 30

The Marketer Who Went Off Consumption Gets Its First Interview In Indian Daily Hindustan Times

Check It Out: The Marketer Who Went Off Consumption

Yours Truly Featured in Hindustan Times’ Young India Forum Panel Discussion on Indian Budget 2008

Yours Truly Featured in Indian Daily Mid-Day’s Story on Cool Bachelor Pads

The Great Chain of Being

Thinkers 50: List of Most Influential Living Management Thinkers

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