Category Archives: Conversations

Interview With Rohit Bhargava, Author of ‘Personality Not Included’

Quick Summary: Read my interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.

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I had earlier promised you that I’ll post an interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.

The interview is part of Rohit’s innovative blogger interview program to promote the book –

If you send me five questions that you want to know about the book or personality, I’ll write you a response on Friday that you can publish on your blog. I will link to all the posted interviews on Friday.

On Monday, I’ll be running a competition on my blog to let readers vote on the Best Interview. The winner will get a signed copy of my book and a gift certificate for $100 from Amazon.

Rohit has spent the last two days doing 57 virtual blogger interviews; that’s 285 questions!

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Update: April 1, 2008

I’m in Rohit’s shortlist of twelve best interviews; now I need your help in the voting.

Have You Watched the New Indica V2 Dicor TVC Yet?

Quick Summary: Watch the New Indica V2 Dicor TVC on YouTube.

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Have you watched the new Indica V2 Dicor TVC yet?

We broke the campaign over the weekend, and uploaded the TVC on YouTube almost simultaneously.

Now, I’m sharing the TVC on my blog, Twitter and Facebook.

It’s my first TVC in my brand manager avatar, so be generous with your compliments and gentle with your criticisms. In either case, do e-mail me your feedback both on the TVC and the concept of brand managers talking about their brands on social networks.

My Mantra for Building Business Relationships: Treat Partners/ Vendors/ Suppliers Like Customers

Quick Summary: Read my mantra for building business relationships — treat partners/ vendors/ suppliers like customers.

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Last week, I wrote about Anita Campbell’s compilation of best kept marketing secrets featuring tips from some of the world’s top marketers, small business experts and bloggers.

Toby Bloomberg is compiling another great list of tips (via Rajesh) from marketers and bloggers around the world by asking them —

How do you build great business relationships with people? Do “clients” and “partners/ vendors/ suppliers” have different points of view about what is important for each?

Toby’s compilation post on building business relationships has a wealth of good advice and I would strongly encourage you to read through it.

Here’s my own mantra for building business relationships — treat partners/ vendors/ suppliers like customers.

All of us know how to build great business relationships with customers. All of us know that we should –