Quick Summary: I was quoted yesterday in Indian newspaper DNA in a story on whether blogging in India is mature enough to act as a change agent.
I was quoted copiously in Indian daily DNA in a story on whether blogging in India is mature enough to act as a change agent.
A good approach to answer this question is to compare social media usage in India with social media usage in China –
Social media usage in Metro India and Metro China is driven by very different consumer behavior. In Metro China, Creators, Critics and Joiners all play an important role, whereas in India, Joiners are the predominant drivers of social media usage.
Social media usage in India and China also have significant differences in terms of the topics that drive conversation. Richard Edelman has written an interesting introduction to the Chinese blogosphere –
Social media in China has two constant themes: the rich/poor divide and nationalism… The best Chinese bloggers are… incredibly impressive, committed to change, convinced that they were part of a new China where individual expression and frank speaking will win.
