Category Archives: Events

Three Reasons Why You Should Buy ‘The Age of Conversation’ Collaborative Book On Amazon Today

Saturday, March 29th, 2008

Quick Summary: Be a part of social media history: buy the one-of-a-kind ‘The Age of Conversation’ collaborative book on Amazon today and the proceeds will go to Variety, the children’s charity.

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‘The Age of Conversation’ Collaborative Book

Age of Conversation

‘The Age of Conversation’ is a one-of-a-kind collaborative book conceived by Drew Mclellan and Gavin Heaton -

- 100 authors. We’re a few but need more.
- The overriding topic is “The Age of Conversation” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety — the children’s charity.

Over 100 of the world’s leading marketers, writers, thinkers and creative innovators responded to their call, resulting in a unique one-of-a-kind project, which first became an e-book, then a self-published book on Lulu, and now a potential best-seller on Amazon.

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Indian CEOs/ CMOs Still Don’t Understand Consumer Engagement in a Networked World

Thursday, March 6th, 2008

Quick Summary: At the Effective Consumer Engagement conference organized in Mumbai by the World Federation of Advertisers, I realized that Indian CEOs/ CMOs still don’t understand consumer engagement in a networked world.

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World Federation of Advertisers

I had great fun yesterday live-tweeting the Effective Consumer Engagement conference organized in Mumbai by the World Federation of Advertisers (tweet). I must have received 20+ reactions to my WFA conference tweets yesterday (tweet) and we would have had some great conversations if my mobile phone had tabbed browsing: one for typing tweets on Twitter, the other for tracking @gauravonomics replies on Terraminds (tweet). My friends Ashish also live-tweeted the conference, making it probably a first for a mainstream non-tech event in India (tweet).

As WFA has its Executive Committee, AGM, and Board meetings in Mumbai today, more than half the speakers and delegates at the conference were from outside India. This provided me an opportunity to experience first hand if CEOs/ CMOs in India approach consumer engagement differently from their international counterparts. It turned out that they do.

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Also filed in Internet, Marketing, Mobile, Social Media, Trendspotting, Twitter Threads | Tagged , , , , , , | Permalink | Comments (1)

Updated: Mumbai Twitter Meetp: In Mumbai? On Twitter? Let’s Meet Up!

Thursday, February 28th, 2008

Quick Summary: The second Mumbai Twitter Meetup at Italian restaurant White in Goregaon had a full house with as many as sixteen people turning up.

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Mumbai Twitter Meetup

In Mumbai? On Twitter? Let’s meet up.

Here are the details of the next Mumbai Twitter Meetup —

Date: Sunday, March 2, 2008
Time: 11:30am - 3:30pm
Location: White, Off Link Road, Near VIBGYOR School, Goregaon, Mumbai, India

Aditya, who owns the Italian restaurant White, has graciously offered to give us 50% discount on food for the meetup.

So, what are you waiting for? If you aren’t already on Twitter, go sign up Twitter, then start following me @Gauravonomics, Aditya at @acmhatre and Mumbai Twitter Meet at @MumbaiTwit.

You can register for the event by registering on the Facebook Mumbai Twitter Meetup Event, sending a message to @MumbaiTwit, or leaving a comment below.

Remember: Each one, tweet one (that is, get an interesting friend to sign-up for Twitter and come to the meetup).

Also See: Details of first Mumbai Twitter Meetup.

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Update: March 2, 2008

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Mumbai Bloggers Meetup + Evening with Juliana Rincon Parra

Thursday, February 14th, 2008

Quick Summary: Attend the first Mumbai Bloggers Meet-up for 2008, and discuss the state of Latin American blogosphere or the nuances of video-blogging with Global Voices editor Juliana Rincon Parra, over pizza & wine.

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Mumbai Bloggers Meetup + Evening with Juliana Rincon Parra

Invite designed by Melody

When: Saturday, February 16, 2008 at 8:00pm
Where: A/65, Sea Lord, Opp Taj President, Cuffe Parade, Bombay, India

Peruvian-Colombian blogger Juliana Rincon Parra is the Latin America and Video-Blogging editor on Global Voices. She is also great fun to spend an evening with (based on first hand recent experience).

Here’s an opportunity for you to meet up with her and discuss the state of Latina American blogosphere, the nuances of video-blogging, or just hang out.

You can find out more about Juliana at her Global Voices profile or her Facebook profile.

What’s more, here’s a bonus for the regulars at my parties. Unlike the usual party at my place, where I spend most of the time cooking dishes or mixing drinks, I’ll not enter the kitchen at all. So, not only can you spend time with Juliana, you can also (finally) spend time with me. :D

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Also filed in Desi Blogging | Tagged , , , , , , , | Permalink | Comments (1)

Updated: Mumbai Twitter Meetup & Seven Reasons You Should Sign Up For Twitter Today If You Already Haven’t

Thursday, December 20th, 2007

Quick Summary: In Mumbai? On Twitter? Register for the first Mumbai Twitter Meetup. Not on Twitter? Find seven reasons why you should sign up for Twitter today.

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If You Are in Mumbai & on Twitter, Attend the Mumbai Twitter Meetup

Mumbai Twitter Meetup

Yesterday, when I tweeted about wanting to do a Mumbai Twitter Meetup —

Blog meets are so passe. I want to do a Mumbai Twitter meet. Anyone interested? (Twitter)

– I received half a dozen responses within seconds.

Within the hour, I had set up a @MumbaiTwit Twitter account, a dozen people had started following it, Aalaap Ghag (@aalaap) and Kapil Bhatia (@kapilb) had posted about the event and Aalaap had set up a Mumbai Twitter Meetup event on Facebook. Phew!

So, if you are in Mumbai and on Twitter, let’s meet up for the first Mumbai Twitter Meetup.

When? 5 pm, Saturday, December 29, 2007.

Where? Flat No A/65, Sea Lord, Cuffe Parade, Mumbai.

If you are planning to attend, here are a few things you should do in the run up to the event –

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