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Category Archives: Press

Yours Truly Profiled in Mid-Day Story on How Online and Offline Relationships Have Merged

Monday, June 30th, 2008

Quick Summary: I was recently profiled in Indian daily Mid-Day for a story on how online and offline relationships have merged for young people in India.

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I was recently profiled in a Mid Day story on how online and offline relationships have merged for some of us.

Ever since I started blogging three years back, my blog has been at the core of my social life. I have met some of the most fascinating people I know through my blog, or, in the last year, through Twitter. Some of my closest friends, including my last three girlfriends, are bloggers and some of my most important professional connections were made online.

The other day, I was talking to my girlfriend about how the center of gravity of my social life has further shifted online since I started my off-consumption experiment.

“Sometimes, I ask myself: what would I have done without my blog this year?”, I said.

“The question you should ask yourself is: who would you have been without your blog?”, she reminded me gently.

Also filed in Noteworthy, Personal Development | Tagged Keith Ferrazi, Media, Mid-Day, Networking, Never Eat Alone, Newspaper, Off-Consumption, Social Media, Twitter | Permalink | Comments (6)

Yours Truly Quoted in Deccan Chronicle’s Story on Online Advertising in India

Thursday, June 26th, 2008

Quick Summary: I was quoted recently in Indian newspaper Deccan Chronicle’s story on online advertising in India.

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I was quoted recently in a Deccan Chronicle story on online advertising in India, along with advertising legends Alyque Padamsee and Piyush Pandey and fellow blogger Chandrachoodan.

Basically, we all agreed that online advertising will become the core of the Indian marketers’ marketing budget in the next few years. I also pointed out that the internet works best when marketers use it to reach one person at a time. So, search advertising for generating leads and social media initiatives for building community engagement are both great, but not plain-vanilla banner ads.

Deccan Chronicle's Story on Online Advertising in India

Here is the complete text of the story –

Consumer Caught in the Net
Online or web advertising is the next big thing in the sphere of advertising
Ashlin Mathew
Sunday, June 15, 2008

The Online pie is getting bigger and better. Of course with almost every youngster choosing to buy tickets or shop online or even home in on the optimum brand through the Internet, even conservatives are willing to put their thumb into it.

Also filed in Internet, Marketing, Noteworthy, Social Media | Tagged Alyque Padamsee, Deccan Chronicle, India, Online-Advertising, Piyush Pandey, Search Advertising, Social Media | Permalink | Comments (3)

The Marketer Who Went Off Consumption Gets Its First Interview In Indian Daily Hindustan Times

Monday, April 14th, 2008

Quick Summary: Check out my interview in Indian daily Hindustan Times for ‘The Marketer Who Went Off Consumption’, my year-long book-as-a-blog experiment in why we choose to consume or not.

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‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.

If you haven’t yet subscribed to ‘The Marketer Who Went Off Consumption’, you should subscribe to it now, for free, in a feed reader, or by e-mail.

Yesterday, my first interview for ‘The Marketer Who Went Off Consumption’ was published in Indian daily Hindustan Times.

The interview was published on the front page of the Delhi edition –

HT Delhi 130408 Gaurav Mishra Off Consumption

– and the city section in the Mumbai edition –

HT Mumbai 130408 Gaurav Mishra Off Consumption

One interesting thing I learned yesterday is that different editions of a newspaper may publish different versions of a story.

The Mumbai Edition published the full story — see text below — complete with my rules and URL.

The Delhi Edition published a much shorter version of the story — also available online — but it was on the front page and I’m not complaining at all.

Also filed in 30 by 30, Marketing, Noteworthy | Tagged Hindustan-Times, HT, Interview, Media, Newspaper, Off-Consumption, Press, The Marketer Who Went Off Consumption | Permalink | Comments (7)

My Article on Twitter in Indian Magazine Man’s World

Tuesday, March 25th, 2008

Quick Summary: Check out my article on Twitter in Indian magazine Man’s World.

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I have written an article on Twitter — based on my post on seven reasons you should sign up for Twitter today if you already haven’t — in the March issue of Indian magazine Man’s World.

The issue — and the story — isn’t yet up online, but you can click on the scanned picture above to read the story.

Also filed in Internet, Mobile, Noteworthy, Social Media, Twitter Threads | Tagged Man's World, Twitter | Permalink | Comments (1)

Yours Truly Quoted in Indian Daily Hindustan Times’ Article on Corporate Blogging

Monday, March 10th, 2008

Quick Summary: I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools.

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Hindustan Times' Article on Corporate Blogging

I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools –

Some, like Gaurav Mishra, the Indica brand head, use their personal brand – created over years of blogging – to promote the brand they work for. “My blog benefits because my real-life experience gives credibility to my posts, and my offline avatar benefits because my online presence makes it possible to meet and build an impression on people who wouldn’t have known of me otherwise.” Lately, Mishra has promoted a new ad campaign for his brand on his blog and Facebook account.

A serious concern for employers could be what their employees say publicly on such sites. Says Mishra, “I ensure that my entire web presence is squeaky clean so that even if I put it on my resume, it can hold up to close scrutiny.”

Also filed in Internet, Noteworthy, Social Media, Trendspotting | Tagged Blogging, Cognizant, Collaborative Tools, Corporate-Blogging, CXO Blogging, Employee Blogging, Enterprise 2.0, Hindustan-Times, Joji Gill, K Ananth Krishnan, Mahesh Murthy, Microsoft India, Pinstorm, Santhosh D’Souza, Sidharth Rao, Social-Networking, Sukumar Rajagopal, Sun, TCS, Webchutney | Permalink | Comments (0)

Yours Truly Featured in Hindustan Times’ Young India Forum Panel Discussion on Indian Budget 2008

Saturday, March 1st, 2008

Quick Summary: Yours truly was featured today in Indian daily Hindustan Times’ full page story on Young India Forum panel discussion on the Indian Budget 2008.

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Hindustan Times 290208 Young India Forum Budget Panel

Yesterday, I was part of a Hindustan Times Young India Forum panel discussion on the Indian Budget 2008. The Young India Forum is an initiative by Hindustan Times to “drive change and reach more people more directly”.

Hindustan Times had put together an interesting panel consisting of young film-makers, entrepreneurs, and corporate fast-trackers and I had a great time at the panel discussion –

Finely tailored suits, chic skirts and fancy designations — a perfect picture of corporate India, but without the grey hair. On Friday, young MDs, VPs and filmmakers, representatives of the changing face of corporate India, got together to take part in the Hindustan Times Young India Forum. To discuss, naturally, the Budget presented by Finance Minister P Chidambaram.

As the FM read out the fiscal Budget — his fifth in a row — clad in a pristine white dhoti, these designer-clad corporate honchos chuckled, sighed, laughed and gave their perspective on one of the biggest events of the year in India.

Also filed in 30 by 30, Noteworthy | Tagged 30 by 30, Budget-2008, Hindustan-Times, HT, India, Mainstream-Media-Mentions, Media, Newspapers, Noteworthy, Young-India-Forum | Permalink | Comments (2)

Yours Truly Featured in Indian Daily Mid-Day’s Story on Cool Bachelor Pads

Thursday, February 28th, 2008

Quick Summary: Indian daily Mid-Day did a story today on cool bachelor pads and used mine as the lead.

Gaurav Mishra Mid Day Cool Bachelor Pads

Indian daily Mid-Day did a story today on cool bachelor pads and featured my own humble bachelor pad as the lead —

Gaurav Mishra, 28, Marketer

After 6 years of slumming it out at hostels and PG setups (through his education and internship), Gaurav Mishra was finally ready to settle down. “Not in the oft-used sense of the term, of course,” the IIM-B alumnus jokes. So, the 28-year-old traded in his nomadic lifestyle for a 2-bedroom flat in Cuffe Parade, that he painstakingly furnished and colour coordinated black upholstery, orange bedroom, blue living room to ensure it feels like home.

Gaurav’s tips: Don’t blindly follow people’s advice. I was told cane furniture is difficult to maintain, but I’ve had mine for the last 4 years. And it’s good as new. Instead of letting stuff (clothes, books, dishes…) pile up, allot spaces for various things, and ensure they go there. Booze bottles and glasses stay in the bar cabinet, books and DVDs in my second bedroom, that I plan to turn into a podcasting studio, the technophile says.

Also filed in 30 by 30, Noteworthy | Tagged 30 by 30, Mainstream-Media-Mentions, Media, Mid-Day, Newspaper, Noteworthy, Podcast, Video-POdcast | Permalink | Comments (6)

Yours Truly Quoted in Hindustan Times’ Very Well-Researched Article on Micro-Blogging in India

Sunday, February 17th, 2008

Yours truly was quoted today in a very well-researched Hindustan Times article on micro-blogging in India.

Twitter, a popular microblogging service abroad, recently introduced an India number. Says Biz Stone, Twitter’s co-founder, “The people of India are very sophisticated when it comes to using SMS to stay connected.”

In Mumbai, Twitter recently inspired a ‘tweetup’, when Gaurav Mishra, a marketing professional and an “early adopter of technology”, wrote out a post saying “Blog meets are so passé. I want a Mumbai Twitter meet.”

The article covers the entire spectrum of the micro-blogging space in India, from Twitter to MyToday MOBS and Webaroo SMSGupShup to the Reliance m-blog and Nokia N-Series m-blog.

The article also has quotes from Ideasmith, Veer, Kiran, Rajesh and Biz Stone.

Here is the full text of the article —

Blogging by SMS, new rage in cool India
Neha Tara Mehta, Hindustan Times
New Delhi, February 17, 2008

Also filed in Mobile Blogging, Noteworthy | Tagged m-blogs, Mainstream-Media-Mentions, Micro-Blogging, Mobile Blogging, MOBS, MyToday, Netcore, Nokia, Noteworthy, Rajesh-Jain, Reliance, SMSGupShup, Twitter, Webaroo | Permalink | Comments (3)

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