Category Archives: Social Media

Get a Sneak Preview of My Chapter for ‘Age of Conversation 2: Why Don’t People Get It?’

Quick Summary: Get a sneak preview of my chapter for ‘Age of Conversation 2: Why Don’t People Get It?’; it’s called ‘The Case for Social Media Outsourcing’.

The World is Not Flat and Neither is the Social Web

It has been fashionable for a while now to describe the world as ‘globalized’. Ever since Thomas Friedman’s ode to globalization, ‘The World is Flat’, became a runaway bestseller in 2005, it has also become fashionable to describe the world as ‘flat’. Indians, in particular, have a special fondness for Friedman’s book because Friedman is enamored with the Indian IT industry and the title was derived from a statement by Nandan Nilekani, the former CEO of Infosys.

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Four)

Quick Summary: Check out the fourth edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Three)

Quick Summary: Check out the third edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

Watch Out For My Next Book — The Age of Conversation 2.0: Why Don’t People Get It?

Quick Summary: After the runaway success of the original ‘Age of Conversation’, watch out for my next collaborative book — ‘The Age of Conversation 2.0: Why Don’t People Get It?’

Download the Excellent ‘Best-Kept Marketing Secrets’ e-Book

Quick Summary: Download a copy of the excellent ‘Best-Kept Marketing Secrets’ e-book for great marketing tips from 100 experts, including yours truly.

How Not To Run A Blogger Relations Program

Quick Summary: Indian public relations firm Good Relations provides me the perfect case study of how not to run a blogger relations program.

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Two)

Quick Summary: Check out the second edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

Interview With Rohit Bhargava, Author of ‘Personality Not Included’

Quick Summary: Read my interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.

Three Reasons Why You Should Buy ‘The Age of Conversation’ Collaborative Book On Amazon Today

Quick Summary: Be a part of social media history: buy the one-of-a-kind ‘The Age of Conversation’ collaborative book on Amazon today and the proceeds will go to Variety, the children’s charity.