It has been fashionable for a while now to describe the world as ‘globalized’. Ever since Thomas Friedman’s ode to globalization, ‘The World is Flat’, became a runaway bestseller in 2005, it has also become fashionable to describe the world as ‘flat’. Indians, in particular, have a special fondness for Friedman’s book because Friedman is enamored with the Indian IT industry and the title was derived from a statement by Nandan Nilekani, the former CEO of Infosys.
Quick Summary: Check out the fourth edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.
Quick Summary: Check out the third edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.
Quick Summary: Read my interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.
Quick Summary: Check out ‘Personality Not Included’ a new book by one of my favorite marketing bloggers Rohit Bhargava.
Quick Summary: Check out my new book-as-a-blog ‘The Marketer Who Went Off Consumption’, a year-long experiment in why we choose to consume, or not.
Quick Summary: Check out my first podcast on Indicast where Aditya Mhatre, Aditya Mishra, VeerChand Bothra and I discuss why startups need workaholics and why mobile will drive web 2.0 usage in India.
Quick Summary: With its new magazine style look and not-only-news focus, Alootechie will strengthen its position as the dominant authority on the Indian digital media industry.
Quick Summary: As conversations become fragmented across social networks, there will be a huge business potential for a killer conversation tracker application that allows you to track and publish all the conversations around your content in one place, on your blog.
Quick Summary: Brands should embrace social media because social media will soon be the only cost effective to reach consumers.