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In 2007, Drew Mclellan and Gavin Heaton brought together 100 of the world’s best marketing thinkers to create the first ‘Age of Conversation’ collaborative book; I wrote a chapter in it, titled ‘Create Conversations, Not Clutter’. In 2008, Drew and Gavin did an encore with 237 authors and created The Age of Conversation 2: Why Don’t People Get It?; I wrote a chapter in it titled ‘The Case for Social Media Outsourcing’. Now, Drew and Gavin are gunning for 300 authors for ‘The Age of Conversation 3’ and I am writing a chapter once more (see posts by Drew and Gavin).

The approach remains the same as the previous editions. Each author will submit one 400 word article under one of ten section topics –

1. Conversational Branding
2. Influence
3. Getting to Work
4. Corporate Conversations
5. Measurement
6. In the Boardroom
7. Pitching Social Media
8. Innovation and Execution
9. Identities, Friends and Trusted Strangers
10. Conversation at the Coalface