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The excellent Handbook of Online China report prepared by Taly Weiss and Apurba Sen at TrendsSpotting (via China Web 2.0 Review) is the single most useful resource on web usage in China I have found so far in all my research on BRIC web usage –

Here are some of the highlights from the report –

– China is the country with the highest internet user base (253 mn) in spite of its relatively low internet penetration (19.1%). Incidentally, China is also the country with the highest mobile subscriber base (595 mn).

– Chinese internet users spend significantly more time on all types of social media sites — especially BBS sites — than the global average.

– Local Chinese language players dominate the Chinese online space across categories.

– Internet censorship is very common in China but 85% of Chinese citizens approve internet censorship .

Other useful resources on the Chinese online space include the China Web Research group on SlideShare and the ReadWriteWeb report on the top web apps in China.

Related posts:

1. CIC Report on Internet Word of Mouth Developments in China
2. CNNIC: China Leads the World With 298 Million Internet Users
3. Summary of Mobile Predictions for 2009 to 2020 by TrendsSpotting
4. Blogworks Report: An Overview of Internet, Blog & Social Media Environment in India
5. A Comparative Analysis of Social Media Usage in BRIC Countries