Conversation Age E-Book: Create Conversations, Not Clutter

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The ‘Conversation Age’ e-book is a collaborative e-book project conceived by Drew Mclellan and Gavin Heaton -

- 100 authors. We’re a few but need more.
- The overriding topic is “The Conversation Age” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety the Children’s Charity — which serves children across the entire globe.

My contribution to the e-book is a chapter titled ‘Create Conversations, Not Clutter’. Here’s a teaser excerpt from the chapter -

While all of us agree that we need to create conversations with our customers/ readers and build a community around them, most of us end up creating clutter instead of conversations. In this article, I will share with you my thoughts on creating conversations, not clutter.

For the rest of the chapter, you’ll have to wait for the e-book.

By the way, the contributor list for the e-book reads like a who’s who of the best marketing bloggers in the world. I have put up a Conversation Age E-Book page with links to each contributor’s blog and excerpts from their chapters (to be updated as more contributors post their excerpts). Some of the excerpts look really interesting, so do have a look.

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