Electricity is the Bottleneck for Mobile Penetration in Rural India

(Cross-posted on my fellowship blog – How International Values Shape Communications Technologies)

Atanu Dey on why electricity is the bottleneck for mobile usage in rural India

We don’t usually associate telecommunications with power. But cellular towers don’t work on love and fresh air (and fresh air is not something that you can take for granted, anyway.) They require power and in areas where the grid is unreliable, you have to spend fairly large sums on diesel generator sets. That, among others, is a major problem in rural India. The cost of energy accounts for a third of the operating costs of a cellular network, I am told. Higher costs means higher prices. So what’s to be done.

I am a firm believer in the market. The market figures out a solution. Recently I came across a firm that has developed cellular technology that is miserly in the use of electricity. It does not require grid and can do without diesel generator sets. It is VNL, a Swedish Indian company. As they claim, “VNL’s WorldGSM™ is the industry’s first microtelecom solution; a complete re-engineering of GSM for the billions of low-income, rural users.”

As you know by now, I’m a big believer in the idea of of transforming the macro into the micro and microtelecom sounds more exciting than anything else I have heard of late.

By the way, mobile penetration in rural India is growing fast. According to TRAI, at the end of June 2008, the rural wireless subscriber base in India was 71 million, or 25% of the 287 million mobile subscribers in India. Even more importantly, out of the 25.8 million new mobile subscribers in April to June, 8.55 million, or more than 30%, were rural subscribers.

Clearly, mobile penetration in rural India is increasing and initiatives like microtelecom will only enable the process.

  • Rohan
    Hi Gaurav,

    Your blog is very interesting, I am actually doing a marketing paper for my MBA class about rural telephony in India.

    I would like to add data from your blog to my paper, would that be ok with you?

    If yes, would you be able to share with me the source you used for this paragraph:

    "By the way, mobile penetration in rural India is growing fast. According to TRAI, at the end of June 2008, the rural wireless subscriber base in India was 71 million, or 25% of the 287 million mobile subscribers in India. Even more importantly, out of the 25.8 million new mobile subscribers in April to June, 8.55 million, or more than 30%, were rural subscribers."

    In order for me to be able to add this I would need to give source of information.

    Regards,
    Rohan
  • @Vineet/Lokesh: Yes, I agree that "electricity is bottleneck to everything that India requires", which is why initiatives like VNL are so important.
  • Electricity is bottleneck to everything that India requires in coming decades. India needs to adopt wind and solar big time, and solar chargers may be one answer. Even hand cranked chargers will do, when there is no electricity. I mean, I will use one if I have no electricity, because I can not live without my mobile :)
  • Vineet
    power cuts in rural India are also a major stress point for users. Phone charging becomes a key challenge and lot of innovative battery chargers can be seen in rural areas. Any telecom operator who could provide innovative solution for this would build a great positive association
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