Ethan Zuckerman: Serendipity, Homophily, Xenophilia and Cultural Bridging
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Here’s a great video from Ethan Zuckerman’s talk at MIT on how to find something that you aren’t looking for –
Apart from his usual talking points on serendipity, homophily, xenophilia and cultural bridging, he talks about the importance of editors by highlighting an important difference between the NYT paper edition and the NYT online edition. The front page of the NYT newspaper has 25 links, whereas the front page of the NYT online edition has 350-400 links. In the paper edition, the editor tells you to look at interesting news. In the online edition, he trusts you to find interesting news. As a result, we are less likely to look at things we aren’t looking for. That’s something to think about.
Also see: Ethan Zuckerman’s interview at The Christian Science Monitor.
Related posts:
- Ethan Zuckerman on the Need for Context in Citizen video
- Business is Social: Here are Five Reasons Why
- Nike Helps Customers Create Cultural Currency With Nike+
- Urban Indian Subcultures: My Placeholder Hypothesis on the Indian Cultural Mainstream
- Using Geert Hofstede Cultural Dimensions to Study Social Media Usage in BRIC Countries

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[...] and you’ll never miss a single post. Thanks for visiting!I have been reading a lot of work done by Ethan Zuckerman and others at the Media Re:public project at the Berkley Center of Internet and Society at Harvard [...]