Foursquare Lesson for Enterprise Communities: Mayors For Functions and Knowledge Areas

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Mark Fidelman (@markfidelman) —

Companies should create a “Mayor” concept for the company where enterprising employees earn the right to become departmental or functional Mayors.

In other words, create content or knowledge experts that are socially elected by their peers based on the frequency and quality of the knowledge shared.

So in addition to expert search, you create an environment where experts self-proclaim – motivated by social recognition.

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