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I had the great pleasure of spending a week with Dave Evans, the best-selling author of “Social Media Marketing: An Hour a Day”, as we traveled across the country to conduct three full-day social media marketing workshops in Delhi, Bangalore and Mumbai.

The workshops were organized by my partner Sunil Agarwal’s public relations firm 20:20 Media. We had a full house at all the three workshops and it was the perfect setting to launch our new social media company 20:20 WebTech.

Sunil started off the workshops with an overview of what to expect and I briefly talked about my 4Cs social media framework. Then, Dave took over and gave a great conceptual and practical perspective on how to use social media technologies, in strategic and tactical ways, to achieve business objectives.

The workshops were attended by communications, public relations, advertising and marketing professionals, including some Chief Marketing Officers.

Several attendees live-tweeted the workshop and said good things about us –

- In Delhi: @aakriti, @_anshul, @naukri, @smrite, @srivastavanitin, @palinn, @arushsogani, @shrutigupta7, @vidhithakur

- In Bangalore: @jessie_paul, @hardrockk, @zeitgeisthuntin, @dhempe @meher_taj, @rahkulk, @ashw1n, @santoshmaharshi, @vidder911

- In Mumbai: @primaveron, @swatidwivedi, @mysti, @gitaagarwal, @krushant

Palin Ningthoujam did a great Q&A with Dave on eight tricky social media marketing questions asked by clients. The Empowered SEO team also wrote a great post on the workshop. Mid Day, Deccan Herald and Exchange4Media also wrote about the workshop and NDTV Profit is doing a program on it.

We are thankful to everyone for the great response to the workshop and hope that the workshops will seed some interesting conversations on social media marketing in India.

Cross-posted at the 20:20 Social Media Analytics Blog.

Related posts:

1. Register for 20:20 Media’s Social Media Marketing Workshop in Delhi, Bangalore and Mumbai
2. List of Social Media Agencies in India
3. List of Marketing, Public Relations & Social Media Blogs in India
4. My Talk on Digital Activism at Social Media Club Delhi
5. Social Media Outsourcing Redux: I’m Starting a Brand Monitoring Company