August 23rd, 2008
Gauravonomics TV Episode 4: How to Use Social Media for Social Change
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I recently announced that I’ll be spending some serious time this year working on MobiChange, a social entrepreneurship venture that will leverage mobile social networking for mobilizing social change.
I have been doing some research on how to use social media for social change and I believe that a truly powerful social 2.0 initiative needs to be –
1. Mobile, because most of the developing world still doesn’t have access to computers.
2. Scalable, because standalone events/ initiatives can only have limited localized impact.
3. Self-sustainable, because it won’t last unless it pays for itself.
Coming up over the weekend: two lists on my top ten social 2.0 resources and my top ten social 2.0 initiatives.
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