August 25th, 2008
Gauravonomics TV Episode 6: Even If You Can Make It Really Slick, You Should Make It Really Simple
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Seth Godin recently described the dead zone of slick –
I have no patience for the stuff in the dead zone, the items that are too slick to be real, but not slick enough to be a marvel.
Seth Godin’s advice is that if you can’t make it really slick, you should make it really simple.
My advice is that even if you can make it really slick, you should make it really simple.
First, let me say that I agree with Seth Godin — it only works if it’s really slick or really simple; all the in-between stuff is mostly mediocre. So, yes, if you can’t make it really slick, you should make it really simple.
However, it takes more time and effort to make things really slick than to make them really simple, and if both really simple and really slick have the same effectiveness, why not go with really simple?
I am a big believer in this thinking and you will notice that both my website template and my daily vidcast are so simple that they are perhaps too simple.
Of course, it’s useful to remember that making things really simple isn’t really all that simple.
