Google has officially announced its entry into TV ads via a partnership with DISH satellite broadcaster EchoStar (CNet via Mashable). Advertisers will use the AdWords interface to bid on spots, which will be targeted by demographic groups, regions and programs based on data from set-top boxes. Looks like Google’s offline AdWords agenda is finally off the ground.
Featured Posts
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- Four Powerful Strategies For How Luxury Brands Should Use Social Media July 3, 2010
- "How do game characters contribute to shaping the playing experience? What kinds of design tools are…" June 29, 2010
- "Game designers have spent 30 years learning how to optimize human happiness." June 29, 2010
- Untitled June 29, 2010
- I’m Searching For Mentors May 20, 2010
- Looking at Global Voices Through the Lens of Love and Money May 18, 2010
- GV2010: Interview with Elia Varela Serra on African Blogging Platform Maneno May 10, 2010
- Everything You Need To Know About Social Media Marketing In Seven Short Steps April 24, 2010
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Welcome to Gauravonomics
I build and nurture online communities as CEO of 2020 Social. In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, and co-founded election monitoring platform Vote Report India.
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