March 29th, 2007

Google’s Offline AdWords Agenda

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Not satisfied with its dominance of the online advertising business, Google now wants to leverage its AdWords technology into TV, radio and print advertising.

No wonder the traditional media companies are wary! :-)

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March 29th, 2007 | Posted in Internet, Marketing | Tagged with , , , , , , , |

2 Responses to “Google’s Offline AdWords Agenda”

  1. Google TV Ads at Gauravonomics
    April 3rd, 2007 at 2:14 pm

    [...] targeted by demographic groups, regions and programs based on data from set-top boxes. Looks like Google’s offline AdWords agenda is off the [...]

  2. Own Your Podcasting, Video-blogging and Micro-blogging Niche at Gauravonomics
    April 6th, 2007 at 10:39 am

    [...] since we last met and I had the most stimulating time talking to him about how Google is going to transform traditional advertising with AdWords (my plug) and how mobile search is going to be the cause of Google’s downfall (his [...]

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