February 25th, 2008
Have You Watched the New Indica V2 Dicor TVC Yet?
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Quick Summary: Watch the New Indica V2 Dicor TVC on YouTube.
Have you watched the new Indica V2 Dicor TVC yet?
We broke the campaign over the weekend, and uploaded the TVC on YouTube almost simultaneously.
Now, I’m sharing the TVC on my blog, Twitter and Facebook.
It’s my first TVC in my brand manager avatar, so be generous with your compliments and gentle with your criticisms. In either case, do e-mail me your feedback both on the TVC and the concept of brand managers talking about their brands on social networks.
The visuals are quite good. But the voice over is very poor. The voice over has a very hard and heavy accent and I could not follow the last sentence even after listening 4 times. Also, the spoken content needed to be shorter. Possibly - “Somethings are not accessible, some others are now HERE and changing lives”. Overall neat.
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As stated above. The visuals are nice. The whole future-tech environment is nicely achieved. But still, overall the ad lacks something.
I personally feel, Indica’s ads have been really good all through, and i think the ads shouldn’t be stripped off of their comedy themes.
Or if its not comedy than i’ll anyday prefer the Indigo or of course Safari ads over this one. (some of the best ads i’ve seen are of indica, indigo and safari)
Also, one more speciality about tata motor ads are their jingles, they are just too catchy all the time. whereas in this ad, it leaves no impression.
Maybe i’m sounding like i didn’t like this ad at all, it is certainly not the case. I like it. But not that much when compared to its predecessors.
Hope to see many more good ads under your management.
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Cool Ad
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Hi Gaurav,
I need a favor from u buddy.
Could you please tell me which plugin are you using to have “Notify me of followup comments via e-mail” below the comment box?
Any help will be much appreciated
Take care!
[Reply]
About brand managers talking about their brands on social networks I say…why not!?
Today more than ever brands should pay more attention to the social media landscape,
Nice ad Guarav!
keep in touch,
Andrea
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[...] was thinking about this too referring to the concept of brand managers talking about their brands on social networks. Here’s his first TV [...]