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Saurabh Garg sent me an e-mail today to share his experience with the Nokia blogger review program.
Saurabh has some interesting thoughts on the why and how of blogger review programs, including why Nokia might want to ship out Euro 500 phones to little read bloggers halfway across the world.
I wrote a how-to guide to blogger review programs sometime back and included Nokia as one of the case studies (see Nokia N Series blogger review program). Although Nokia seems to have changed their PR agency since then (why?), the new Nokia blogger review program is essentially the same as the N Series blogger review program.
While Nokia’s blogger review program is great, it would become even better if the website becomes the hub for all social media conversation about Nokia. For instance, I own a Nokia E71, have written a (positive) review on it, and even started a daily vidcast using it. A little link love from Nokia might encourage me to continue to blog about my Nokia E71.
What do you think? Should blogger review programs be ‘push only’ programs or use a mix of both ‘pull and push’ tactics?
@Gaurav posted a comment on blog
And for the benefit of other readers, I think it should be BOTH pull and push. And yes Nokia should use link love. And yes apart from link love, they should help you promote it even more by giving you free tools to create more media. Probably sponsor the show (by not paying cash but by giving you dope for the vidcast). The opportunities are endless if they use some imagination. Question is, are they using it .. ?
@Saurabh: I actually mailed the folks at WOM World to share the links to my Nokia E71 review/ Nokia E71 vidcast and ask them some questions about apps available on Nokia E71 for another post. I guess they are so busy “pushing” phones on to bloggers that they don’t have any time to respond to “pull” queries.