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An integral part of the 20:20 Social’s Social Business Strategy Framework is the idea of designing Experience Ecosystems to leverage the employees’ full social graphs (profiles, relationships and activities) so that knowledge is created and shared in-the-flow.
Andrew McAfee (via the Jive SBS Manifesto) looks for three qualities in social enterprise software enabled environment: “Is it freeform? How frictionless is contribution? And is it emergent?”
- Freeform means that the environment is free of preconceived assumptions about defined workflows, roles, and privileges.
- Frictionless means that the environment enables the users to contribute a random thought, idea or comment, easily and effortlessly.
- Emergent means that the environment enables the automatic formation of higher-level patterns or structure from a large number of unplanned and undirected low-level interactions.
In our own framework, Experience Ecosystems enable the full range of social behaviors: user-generated content, collaboration, community, and collective intelligence. What McAfee calls ‘Emergent’, we call ‘Collective Intelligence’.
The question then is: how do you actually design Social Work Environments that are freeform, frictionless and emergent? More soon.
Update: Here is the position paper Dave Evans and I have written on the 20:20 Social Approach to Social Business Strategy.
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