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My colleague Gautam Ghosh (@gautamghosh) on rewarding employee contributions in enterprise communities –
Behaviors like sharing and collaboration are organizational citizenship behaviors – and are a product of employee’s engagement with the organization. This discretionary effort is not like one’s work behavior – and needs to be rewarded not monetarily – but psychologically.
Psychological rewards will impact only a very few of employees, and that is okay. Highly engaged employees who would indulge in organizational citizenship behaviors follows the power law – much like social networks’ law. In that a minority will create and curate the majority of the content.
I mostly agree with Gautam. However, the problem with assuming the 1:9:90 rule (that only 1% of the community members will create most of the content, only 9% will curate it, and the rest will be lurkers) in enterprise communities, and especially employee communities, is that such emergence doens’t scale in a team of 15, 50, or 500. So, the challenge in enterprise communities is to turn the 1:9:90 rule into something like 10:20:70. Your thoughts?
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