October 11th, 2008
I Love Idea Cellular’s Education for All Campaign
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I must be growing soft, but I love Idea Cellular’s (mobile) education for all ad campaign (via Russel Buckley) —
It seems that Idea has also tied up with NDTV Networks and Nanhi Kali, an NGO, to launch an initiative for the education of the girl child.
Here are the two follow-up ads (1 & 2) and here are more details on the campaign (MyBigMedia and Campaign India).
I searched for an hour, but couldn’t find the campaign microsite. If you have come across it, do leave a link in the comment section.
really goes to show how the mobile phone is perceived in the national consciousness as an uplifter on a mass level.
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[...] or by e-mail and you’ll never miss a single post. Thanks for visiting!I had earlier written about Idea Cellular’s mobile education ad campaign in which an upmarket school is connected to satellite classrooms in the villages via mobile [...]