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I must be growing soft, but I love Idea Cellular’s (mobile) education for all ad campaign (via Russel Buckley) —

It seems that Idea has also tied up with NDTV Networks and Nanhi Kali, an NGO, to launch an initiative for the education of the girl child.

Here are the two follow-up ads (1 & 2) and here are more details on the campaign (MyBigMedia and Campaign India).

I searched for an hour, but couldn’t find the campaign microsite. If you have come across it, do leave a link in the comment section.

Related posts:

1. Idea Cellular’s Mobile Governance Ad Campaign
2. The Hype Around Sakshat: India’s $10 Laptop, USB Storage Device or Education Portal?
3. Technorati State of the Blogosphere 2008: Nine in Ten Bloggers Blog About the Brands They Love (or Hate)
4. Google’s Project 10^100: How Many People Could Your Idea Help
5. Jaago Re, My Idea and Lead India: The Impact of Socially Conscious Corporate Campaigns in the 2009 Indian General Elections