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Bangalore-based civil society group Janaagraha, which had earlier tied up with Tata Tea to launch the Jaago Re (wake up) campaign during the 2009 Indian Lok Sabha elections, has launched its citizen action community iJanaagraha today.
In its finished avatar, the iJanaagraha online platform will have strong location, community and activation layers and connect citizens with activists and politicians around civic issues at the polling booth level.
In the first phase, the iJanaagraha platform asks citizens to stay awake (Jaagte Raho) and register online to vote and also volunteer to become an Area Voter Mitra. Area Voter Mitra will run get-out-the-vote drives in their neighbourhoods, with support from Janaagraha and the Election Commission of India. The activities in the first phase will be focused on the long overdue Bangalore local elections (see iJanaagraha Blog).
On his own blog, my friend and co-conspirator Jasmine Shah shares his experiences in running the very successful Jaago Re campaign and looks ahead to Jaagte Raho.
I have been associated with Jaagte Raho/ iJanaagraha initiatives over the last six months as a member of the Janaagraha Technology Advisory Group. Members of the 2020 Social team have also been working with Jasmine on strategy and project management aspects. It’s exciting to see the project in public after months of work. It’s even more exciting to know that only a fraction of the project is in public view as of now, and some of the most powerful pieces are still in the pipeline. Stay tuned.
Cross-posted at 2020 Social: Because Business is Social.
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