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I’m presently writing ‘The Marketer Who Went Off Consumption’, India’s first marketing book-as-a-blog about my year-long experiment in why we choose to consume, or not.
Why would a twenty-something, single, eligible, upwardly mobile, IIM-educated marketer on the corporate fast-track in India’s business capital decide to go ‘off consumption’ for a year?
Will a year off consumption (no eating out, no going out for movies or music or plays, no television or newspapers, no shopping except for necessities) leave him ill-equipped to handle life and work in Mumbai?
Or, will it leave him with invaluable insights into what drives us to consume, or not, into the nature of consumption, into human nature itself?
Previously, I have written a chapter in the collaborative book ‘Age of Conversation’, edited by Drew Mclellan and Gavin Heaton.
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.
The proceeds from the sale of the book (cost less printing and publisher’s commission) go to Variety, the Children’s Charity. The editors of, and contributors to, this book have waived their rights to royalties in support of this charitable cause. The book is available in hard cover, soft cover and e-book formats.
