August 23rd, 2009
My Talk on Social Media at the Indian Chamber of Commerce Strategic Corporate Communications Summit
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Earlier today, I gave a talk on social media at the Indian Chamber of Commerce Strategic Corporate Communications Summit at New Delhi.
I talked about three reasons marketers should listen to social media conversations –
1. Marketing has changed, marketers haven’t.
2. Consumers are talking, whether or not we are listening.
3. Listening is only the first step.
The other speakers at the conference included advertising guru Alyque Padamsee, Outlook Editor-in-chief Vinod Mehta, Deepak Jolly from Coca Cola India, and Senjam Raj Shekhar from Bharti Airtel.
Here is the slide deck from my talk –
Here’s the press release for the conference.
