On Why Newspapers are Dead

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I have been following the heated debate on whether newspapers are dead with much amusement because I haven’t read a newspaper for a few months now. I do all my reading online, via my four hundred feeds, because I like to be able to link to what I have read.

I also don’t watch TV anymore, and prefer to watch my favorite shows on YouTube.

I still read books offline, and watch movies on DVD, but with advances in e-book and streaming technology, I’m not sure how long that will last.

I’m not a techie myself and I’m sure that increasingly more people - especially in the same highly sought-after demographics as mine - are making similar choices.

On one hand, we have marketers who are increasingly more unhappy with the ability of traditional media to target specific segments. On the other hand, we have an increasingly popular, but under-used, medium that thrives on targeting segments of one. Unless newspapers and TV channels learn to deal with this new reality, they will see advertising budgets being re-allocated away from them.

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Comments (6)

  1. blr bytes wrote:

    Dead wood rules!

    But seriously, it’s not so much fun reading on screen. If only I could get a Sony Librie.

    Youtube has such sucky quality. If only you’d mentioned Joost and Bittorrent…

    BTW, your comment form is ketta good.

    Thursday, March 29, 2007 at 4:57 pm #
  2. Gauravonomics wrote:

    @Bangalore Bytes: Haven’t spent as much time on Joost and BitTorrent as YouTube. Maybe I should. :-)

    Thursday, March 29, 2007 at 5:02 pm #
  3. blr bytes wrote:

    Dude, get an Airtel unlimited connection and Torrent away.

    Once you go there, you can never go back…

    Thursday, March 29, 2007 at 5:06 pm #
  4. Gauravonomics wrote:

    @BB: I’m wedded to my Hathaway broadband for the moment and BitTorrent didn’t really work well with it. I’ll try AirTel when my subscription runs out. :-)

    Thursday, March 29, 2007 at 5:12 pm #
  5. blr bytes wrote:

    There are things you can do, port-forwarding and what not. Drop me a line, off-blog, if you’d be interested…

    Thursday, March 29, 2007 at 5:32 pm #
  6. Anil wrote:

    The jury is out on this one.

    Friday, March 30, 2007 at 6:20 am #

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