Oneupmanship in the Indian Sky | Gauravonomics Blog

April 28th, 2007

Oneupmanship in the Indian Sky

Welcome to Gauravonomics Blog! Subscribe to my feed in a feed reader or by e-mail and you'll never miss a single post!

Jet Airways Kingfisher Airlines Go Air Ambush Marketing

Indian airlines are indulging in a little oneupmanship in the air (via Rajan and Amit) -

Jet Airways: “We’ve Changed.”

Kingfisher Airlines: “We Made Them Change!!”

Go Air: “We’ve Not Changed. We’re Still the Smartest Way to Fly.”

I wonder what the other half a dozen airlines in India have to say about this.

April 28th, 2007 | Posted in Marketing | Tagged with Airlines, Ambush-Marketing, Asides, Go-Air, Hoardings, India, Jet-Airways, Kingfisher-Airlines, Marketing, The-Next-Marketing-Guru |

2 Responses to “Oneupmanship in the Indian Sky”

Oneupmanship in the Indian Sky | Touch Base with Indian A&D Industry
April 29th, 2007 at 12:53 pm

[...] Source [...]
Advertising as Conversation | Gauravonomics
April 29th, 2007 at 5:01 pm

[...] Robert Scoble, Shel Israel, The Next Marketing Guru. Michael Parekh picked up my ‘Oneupmanship in the Indian Sky’ post and wrote an interesting post about advertising as conversation - Not a day goes by where we [...]

Leave a Reply

{Subscribe}

Subscribe to Gauravonomics

Subscribe to Gauravonomics by Email

Enter your email address:
Delivered by FeedBurner
{About Me}

Quick Bio: I am co-founder of social media research and analytics company 20:20 Web Tech. In my previous avatars, I have done marketing at the Tata Group, taught social media at Georgetown University, and co-founded Vote Report India.

I Write About: Social Media/ Social Change | Social Media Analytics | Anti-Consumerism

More About Me: Lifestream | Backstory | Bio | Media | Speaking | Publications | 30 by 30

Contact Me: E-Mail | Facebook | LinkedIn | Twitter | Friendfeed | Skype | +91-9999856940
{My Trips}
{My Projects}

20:20 Web Tech

Vote Report India

IndiaTalks.org
{My Books}

Age of Conversation

Age of Conversation 2

<
{My Writing}
{Recognition}
{Search}
Lijit Search
{ Read My Noteworthy Posts}
- My Quote in The Hindu Story on Social Media for Small & Medium IT Businesses June 28, 2009
- On BBC’s World Have Your Say Talk Show on Iran’s ‘Twitter Revolution’ June 28, 2009
- My Quote in AJC on Iran’s ‘Twitter Revolution’ June 28, 2009
- Full House at Dave Evans’ Social Media Marketing Workshops in Delhi, Bangalore and Mumbai June 27, 2009
- My Interview with Forbes on Iran’s ‘Twitter Revolution’ June 19, 2009
{Recent Trackbacks}
- The so-called death of social media • Blog Archive • socialibrarian: adoption of a product makes it seems...
- Global Comm Class – Georgetown University: Social Media for the Great Indian Treat
- Politics and Quirk: Nonprofit social networks: Is quantity trumping quality?
- Has The Time Come For Politicians 2.0?: Aditya Rao
- Dave Evan’s Social Media Marketing Workshops in Delhi, Bangalore and Mumbai | The 20:20 Social Media Analytics Blog: ...
{Recent Comments}
- My Interview with Worldfocus on Iran’s ‘Twitter Revolution’ (2)
  - Abhishek: Gaurav, Congrats! Looks like the Media loves you, dozens of interview! U are a popular guy!
- IGF: 81 Million Internet Users in India (4)
  - AC: Gaurav, I concur, firm number are not available on the internet. Every report and site states differently. I...
- My Quote in The Hindu Story on Social Media for Small & Medium IT Businesses (2)
  - Garishma: Hi thanks
  - Ankita Sinha: Hi Very Very Beautiful Blog post Thanks
- Nokia Research on Mobile Phone Usage at the Bottom of the Pyramid (Part 1) (2)
  - Tejas Vyas: Dear, I have done one research on mobile. Now i want to implement in market, how can I implemnt it? ( It...
{Browse by Category}
{Browse by Month}
{MyBlogLog Community}
{Google FriendConnect Community}

I am co-founder of social media research and analytics company 20:20 Web Tech. In my previous avatars, I have done marketing at the Tata Group, taught social media at Georgetown University, and co-founded Vote Report India. Do read my bio and consider interviewing me for a story, inviting me to speak at an event, or asking me to help you plan, design and measure your social media programs.

Subscribe to Gauravonomics in a feed reader or by e-mail.

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.