Oneupmanship in the Indian Sky

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Jet Airways Kingfisher Airlines Go Air Ambush Marketing

Indian airlines are indulging in a little oneupmanship in the air (via Rajan and Amit) -

Jet Airways: “We’ve Changed.”

Kingfisher Airlines: “We Made Them Change!!”

Go Air: “We’ve Not Changed. We’re Still the Smartest Way to Fly.”

I wonder what the other half a dozen airlines in India have to say about this.

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Trackbacks/Pingbacks (2)

  1. Oneupmanship in the Indian Sky | Touch Base with Indian A&D Industry on Sunday, April 29, 2007 at 12:53 pm

    […] Source […]

  2. Advertising as Conversation | Gauravonomics on Sunday, April 29, 2007 at 5:01 pm

    […] Robert Scoble, Shel Israel, The Next Marketing Guru. Michael Parekh picked up my ‘Oneupmanship in the Indian Sky’ post and wrote an interesting post about advertising as conversation - Not a day goes by where we […]