Oneupmanship in the Indian Sky

Welcome to Gauravonomics Blog! Subscribe to my combined feed in a feed reader or by e-mail and you'll never miss a single post. Thanks for visiting!

Jet Airways Kingfisher Airlines Go Air Ambush Marketing

Indian airlines are indulging in a little oneupmanship in the air (via Rajan and Amit) -

Jet Airways: “We’ve Changed.”

Kingfisher Airlines: “We Made Them Change!!”

Go Air: “We’ve Not Changed. We’re Still the Smartest Way to Fly.”

I wonder what the other half a dozen airlines in India have to say about this.

  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • IndianPad
  • TwitThis
  • e-mail
  • SphereIt
  • StumbleUpon
  • Technorati

2 Responses to “Oneupmanship in the Indian Sky”

  1. Advertising as Conversation | Gauravonomics

    [...] Robert Scoble, Shel Israel, The Next Marketing Guru. Michael Parekh picked up my ‘Oneupmanship in the Indian Sky’ post and wrote an interesting post about advertising as conversation - Not a day goes by where we [...]

Leave a Reply