http://www.gauravonomics.com/blog/potential-game-changer-for-word-of-mouth-social-viral-marketing-duncan-watts-debunks-influentials-tipping-point/ Gaurav Mishra's Weblog on Marketing, Technology & Social Media Sun, 07 Sep 2008 08:26:33 +0000 http://wordpress.org/?v=2.5 http://www.gauravonomics.com/blog/potential-game-changer-for-word-of-mouth-social-viral-marketing-duncan-watts-debunks-influentials-tipping-point/#comment-5947 Gavin Heaton Tue, 29 Jan 2008 21:03:09 +0000 http://www.gauravonomics.com/blog/potential-game-changer-for-word-of-mouth-social-viral-marketing-duncan-watts-debunks-influentials-tipping-point/#comment-5947 Gaurav ... my view is that marketers are not just interested in spreading ideas (ie reach), but about changing/transforming behaviour and thinking. This means that a closer examination of the network of weak links is important rather than a concentration on the strong links of influencers. And that concept has flow on effects for strategy as well as execution. Gaurav … my view is that marketers are not just interested in spreading ideas (ie reach), but about changing/transforming behaviour and thinking. This means that a closer examination of the network of weak links is important rather than a concentration on the strong links of influencers. And that concept has flow on effects for strategy as well as execution.

]]> http://www.gauravonomics.com/blog/potential-game-changer-for-word-of-mouth-social-viral-marketing-duncan-watts-debunks-influentials-tipping-point/#comment-5944 Links to posts about the Duncan Watts article in Fast Company | Broadcasting Brain Tue, 29 Jan 2008 18:08:51 +0000 http://www.gauravonomics.com/blog/potential-game-changer-for-word-of-mouth-social-viral-marketing-duncan-watts-debunks-influentials-tipping-point/#comment-5944 [...] Gauravanomics [...] […] Gauravanomics […]

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