December 17th, 2008
Rajesh Jain: Predictions for Indian Mobile Industry in 2009
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Rajesh Jain predicts ten key trends for the mobile industry in India in 2009 –
- Subscriber growth in India will continue, driven by rural expansion, entry of newer operators, 3G and cheaper handsets.
- Incumbent operators will face challenges (and opportunities) on four fronts: new operators, mobile number portability, 3G and MVNOs.
- Focus on Value-added Services and Data will increase in saturated, urban markets.
- Mobile VAS operators which build direct-to-consumer relationships will start emerging.
- Flat-rate Data Plans will accelerate the use of the Mobile Internet, Social Media and Rich Media.
- Operators and/or handset players will launch AppStores to drive usage, innovation and revenues.
- Mobile Payments and Commerce will come into vogue for microtransactions.
- Companies will create multi-faceted mobile presence to deepen customer relationships and drive permission-based interaction and engagement.
- The Mobile will emerge as the next advertising and marketing medium - and be seen as capable of not just mass reach but also allow a high degree of targeting.
- The 2009 general elections will be an inflection point in the usage of mobiles in many different ways.
My thoughts: 1, 2, 3, 5 and 9 will happen; 4, 6 and 8 may or may not happen, but it will be nice if they do; 7 is unlikely to happen, given the current mobile banking regulations in India; and 10 will be the real game changer for mobile in India, like the 2008 election has been for social media in the US.
[...] observers are predicting that mobile phones will play an important role in the 2009 Indian general elections, [...]
[...] miss a single post. Thanks for visiting!It’s the season for predictions (see Peter Kim and Rajesh Jain) and here are my top 7 social media predictions for India for 2009 [...]