November 10th, 2007
Social Media Measurement: Communications Marketplace and Share of Credibility
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Quick Summary: Read about how we have moved from corporate communications to the communications marketplace and, therefore, need to measure share of credibility instead of share of voice.
I was recently tagged by Connie Bensen on the social media measurement meme started by Geoff Livingston.
I have uploaded my response to the meme in the form of a presentation.
My presentation answers the question of how to measure returns on social media through three key insights –
- We have moved from corporate communications to the communications marketplace.
- Credibility is the currency of the communications marketplace.
- Therefore we need to measure share of credibility instead of share of voice.
The meme has resulted in some excellent posts and I would strongly urge you to spend an evening reading them — Geoff Livingston, Kami Huyse, Connie Bensen (2), Clay Newton, David Jones, Beth Kanter, Valeria Maltoni, Peter Imbres, Kelli Matthews, Bill Sledzik and Greg Cangiolosi.
Instead of tagging five people, I’m sending out an open invite to all my readers this time — do pitch in with your own insights on measuring social media ROI.
Very cool. Thanks for sharing such thoughtful stuff with all of us.
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[...] provides an in-depth view of blog ROI & Chris Brogan adds his thoughts. Clay Newton, Guarov Mishra, Geoff Livingston, David Jones, Valeria Maltoni, Kami Huyse, Kelli Matthews, Judy Gombita, Greg [...]
Good stuff, thanks for adding to the conversation. This is an interesting meme and an important one.
- G
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Hi,
Excellent presentation!
BTW, my name is spelled with “K” - I’m not related to Marc Canter!
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