Gauravonomics Blog

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20:20 WebTech was recently featured in a CNN-IBN story on consumers using social media for complaining about brands.

My view is that consumers will increasingly use social media platforms like blogs, forums, consumer review websites, Twitter, YouTube and Facebook to complain about brands. Brands need to monitor these conversations and respond to complaints, to resolve them before they spread out of control.

However, brands also need to use both positive and negative social media conversations as an input into their product and process design, and make changes wherever necessary. That, in my opinion, is the true value in listening to social media conversations.

Here is the video of the CNN-IBN story. Between 1:15 and 1:30, along with the voiceover about  “social media specialists”, there’s a screenshot of the 20:20 WebTech website –

I had the great pleasure of spending a week with Dave Evans, the best-selling author of “Social Media Marketing: An Hour a Day”, as we traveled across the country to conduct three full-day social media marketing workshops in Delhi, Bangalore and Mumbai.

The workshops were organized by my partner Sunil Agarwal’s public relations firm 20:20 Media. We had a full house at all the three workshops and it was the perfect setting to launch our new social media company 20:20 WebTech.

Sunil started off the workshops with an overview of what to expect and I briefly talked about my 4Cs social media framework. Then, Dave took over and gave a great conceptual and practical perspective on how to use social media technologies, in strategic and tactical ways, to achieve business objectives.

The workshops were attended by communications, public relations, advertising and marketing professionals, including some Chief Marketing Officers.

Several attendees live-tweeted the workshop and said good things about us –

- In Delhi: @aakriti, @_anshul, @naukri, @smrite, @srivastavanitin, @palinn, @arushsogani, @shrutigupta7, @vidhithakur

- In Bangalore: @jessie_paul, @hardrockk, @zeitgeisthuntin, @dhempe @meher_taj, @rahkulk, @ashw1n, @santoshmaharshi, @vidder911

- In Mumbai: @primaveron, @swatidwivedi, @mysti, @gitaagarwal, @krushant  Read More

I have written before that one way to ensure that your predictions come true is to do yourself what you predicted others would do.

After saying for more than a year that social media outsourcing will be the next big business opportunity for India, and lead the third wave of Indian outsourcing, I’m setting up a business to exploit this opportunity.

I’m setting up a social media company called 20:20 Web Tech with Sunil Agarwal, the founder of 20:20 Media. We’ll be based in Delhi, but focus on providing social media analysis and brand monitoring services for international clients.

There are more than 50 social media analysis tools, but no tool is more than 50-60% accurate, due to the difficulties in decoding spam, slang, sarcasm and sentiment. We will add value by adding a layer of human intelligence on top of the technology, and increasing the accuracy of the results to as much as 90-95%. As we will be based in India, where manpower costs are really low, we’ll be able to do it at a really competitive cost.  Read More