Tag Archives: Age-of-Conversation

Get a Sneak Preview of My Chapter for ‘Age of Conversation 2: Why Don’t People Get It?’

Friday, May 16th, 2008

Quick Summary: Get a sneak preview of my chapter for ‘Age of Conversation 2: Why Don’t People Get It?’; it’s called ‘The Case for Social Media Outsourcing’.

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The Age of Conversation 2: Why Don't People Get It?

I have just submitted my chapter for ‘The Age of Conversation 2: Why Don’t People Get It?’ and it’s called ‘The Case for Social Media Outsourcing’.

The chapter is based on my earlier post about social media outsourcing (also see), and its basic premise is that social media outsourcing will be a significant part of the third wave of Indian outsourcing (worth $50bn by 2012), making it the next big business opportunity for India.

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As I had mentioned earlier, ‘The Age of Conversation 2′ will have 275 contributors against the 100 for the original ‘Age of Conversation’ and the chapters will be focused on eight sections related to the broad ‘Why Don’t People Get It?’ theme of the book. Here’s a sneak preview of the eight sections to whet your appetite –

# Manifestos — Declarations, up front, on the Age of Conversation. Why don’t people get it? What about companies? Where are things going? What can you help clarify?

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Watch Out For My Next Book — The Age of Conversation 2.0: Why Don’t People Get It?

Thursday, April 3rd, 2008

Quick Summary: After the runaway success of the original ‘Age of Conversation’, watch out for my next collaborative book — ‘The Age of Conversation 2.0: Why Don’t People Get It?’

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The Age of Conversation 2.0: Why Don't People Get It?

After the runaway success of ‘The Age of Conversation’ — it reached #262 in books and #36 in business and investing books on Amazon — it’s time for ‘The Age of Conversation 2.0: Why Don’t People Get It?’

There are three reasons why ‘The Age of Conversation 2.0: Why Don’t People Get It?’ is likely to be even better than the original ‘Age of Conversation’ –

1. It has 275 authors, instead of 100, and the author list is a who’s who of the world’s best marketing and social media thinkers.

2. The theme of the book is a question — ‘Why Don’t People Get It?’ — that social media enthusiasts often ask themselves. With 275 answers to the question, the book is likely to become the reference source for understanding ‘Why Don’t People Get It?’

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My Books

Thursday, March 27th, 2008

The Marketer Who Went Off Consumption

I’m presently writing ‘The Marketer Who Went Off Consumption’, India’s first marketing book-as-a-blog about my year-long experiment in why we choose to consume, or not.

Why would a twenty-something, single, eligible, upwardly mobile, IIM-educated marketer on the corporate fast-track in India’s business capital decide to go ‘off consumption’ for a year?

Will a year off consumption (no eating out, no going out for movies or music or plays, no television or newspapers, no shopping except for necessities) leave him ill-equipped to handle life and work in Mumbai?

Or, will it leave him with invaluable insights into what drives us to consume, or not, into the nature of consumption, into human nature itself?


Age of Conversation

Previously, I have written a chapter in the collaborative book ‘Age of Conversation’, edited by Drew Mclellan and Gavin Heaton.

In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.


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Top Experts Share Their Best Kept Marketing Secrets

Saturday, February 16th, 2008

Quick Summary: Here’s an opportunity for you to get featured in a Best Kept Marketing Secrets e-book along with some of the world’s top marketers, small business experts and bloggers.

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Anita Campbell of Small Business Trends asked some of the world’s top marketers, small business experts and bloggers — including Seth Godin, Guy Kawasaki and John Battelle — to share one of their best kept marketing secrets. I’m totally amazed by the range of good advise contained in her compilation of best kept marketing secrets and the 100+ comments.

Now, Anita is planning to compile 100 of the best tips received till the end of February into a downloadable e-book.

If you are a marketer, I strongly suggest that you read Anita’s compilation of tips and then share your own tip in the comments section today itself.

Here are three reasons why you should contribute to the collaborative e-book –

1. Collaborative e-books are a brilliant way of networking and building visibility in your niche. I know many marketing bloggers because we were co-contributors for the Age of Conversation e-book.

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Conversation Age E-Book: Create Conversations, Not Clutter

Friday, May 4th, 2007

The ‘Conversation Age’ e-book is a collaborative e-book project conceived by Drew Mclellan and Gavin Heaton -

- 100 authors. We’re a few but need more.
- The overriding topic is “The Conversation Age” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety the Children’s Charity — which serves children across the entire globe.

My contribution to the e-book is a chapter titled ‘Create Conversations, Not Clutter’. Here’s a teaser excerpt from the chapter -

While all of us agree that we need to create conversations with our customers/ readers and build a community around them, most of us end up creating clutter instead of conversations. In this article, I will share with you my thoughts on creating conversations, not clutter.

For the rest of the chapter, you’ll have to wait for the e-book. :-)

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