Quick Summary: I was quoted recently in Indian newspaper Deccan Chronicle’s story on online advertising in India.
I was quoted recently in a Deccan Chronicle story on online advertising in India, along with advertising legends Alyque Padamsee and Piyush Pandey and fellow blogger Chandrachoodan.
Basically, we all agreed that online advertising will become the core of the Indian marketers’ marketing budget in the next few years. I also pointed out that the internet works best when marketers use it to reach one person at a time. So, search advertising for generating leads and social media initiatives for building community engagement are both great, but not plain-vanilla banner ads.
Here is the complete text of the story –
Consumer Caught in the Net
Online or web advertising is the next big thing in the sphere of advertising
Ashlin Mathew
Sunday, June 15, 2008The Online pie is getting bigger and better. Of course with almost every youngster choosing to buy tickets or shop online or even home in on the optimum brand through the Internet, even conservatives are willing to put their thumb into it.