Posts Tagged ‘Ambush-Marketing’

Oneupmanship in the Indian Sky

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Jet Airways Kingfisher Airlines Go Air Ambush Marketing

Indian airlines are indulging in a little oneupmanship in the air (via Rajan and Amit) -

Jet Airways: “We’ve Changed.”

Kingfisher Airlines: “We Made Them Change!!”

Go Air: “We’ve Not Changed. We’re Still the Smartest Way to Fly.”

I wonder what the other half a dozen airlines in India have to say about this.