September 8th, 2008
Why Are Brazilians More Concerned About Online Privacy and Security Than Indians?
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Here are some highlights from a survey conducted by research firm Synovate amongst 13,000 respondents aged 18-65 in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US (via eMarketer) –
- Only 42% of the respondents knew about social networking, even though a higher percentage of younger respondents were aware of social networking.
- Only 26% of the respondents were members of any social network. Some markets (like India) seemed to favor multiple memberships and some seemed to stick to one or two major ones.
- 51% of the respondents expressed concerns about privacy and security issues online. Brazilians (79%) and Americans (69%) were most concerned about such issues while Indians (19%) were the least concerned. Amongst members of social networking sites, only 26% were comfortable giving out personal details. Indians (57%) were amongst those most comfortable sharing personal details while Brazilians (23%) and Americans (30%) were amongst those least comfortable.
