Tag Archives: Blogger-Review

How Not To Run A Blogger Relations Program

Monday, March 31st, 2008

Quick Summary: Indian public relations firm Good Relations provides me the perfect case study of how not to run a blogger relations program.

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There’s a wealth of good advice available on how to run a blogger relations program — see Guy Kawasaki, Michael Arrington, Lee Odden, Emergence Media (PDF), Brian Solis (PDF), Shift Communications (PDF), Rohit Bhargava (PDF) and Vocus (PDF) to start with — so, I’m wondering why would public relations firm Good Relations send me an e-mail like this –

From: PR-Agent-Name (pr-agent-name@gri.co.in)
Date: Mon, Mar 31, 2008 at 1:25 PM
Subject: Entrepreneur-Name unveils his second entrepreneurial venture Startup-Name.com
To: PR-Agent-Name (pr-agent-name@gri.co.in)

Greetings:

Please find below press release on Startup-Name.com, a second entrepreneurial venture of Entrepreneur-Name. It will be great if you can review the website and write your personal experience.

Should you be interested in interacting with Entrepreneur-Name, please do not hesitate to contact me.

Thank you

Regards,

PR-Agent-Name

Account Manager
Good Relations (India) Pvt Ltd

I typically receive 2-3 pitches for startups every week, but they are usually from someone in the startup team itself, and very different from the pitch above.

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How To Run an Effective Blogger Review Program

Tuesday, March 4th, 2008

Quick Summary: Read about how to run an effective blogger review program across a wide variety of product and services categories.

Background: While blogger review/ blogger relation programs have become popular internationally over the last two years, they are virtually unheard of in the Indian context. At the @MumbaiTwit tweetup last Sunday, I was speaking to a friend about setting up a blogger review program, and decided that it will be useful to put down my thoughts in the form of a how-to guide.

Scope: In this how-to guide, I’ll focus on running an effective blogger review program, not a blogger relations program. A blogger review program is typically a tactical, short-term, time-bound campaign focused on getting bloggers to review your new product or service. A blogger relations program involves building more strategic, longer-term, open-ended relationships with bloggers who are influential in your product or service niche. In terms of applicability, blogger review programs can be effective across a wide variety of product and services categories, including books, music CDs, movie DVDs, websites, gadgets and restaurants.

Step 1: Set up the blogger review program

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Filed in How-To Guides, Internet, Marketing, Noteworthy, Novice Blogger, Social Media | Also tagged , , , , , , , , , , | Permalink | Comments (4)