Gauravonomics Blog

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Quick Summary: I have set myself three blogging goals for 2008 — write 100 posts with original content, reach 1000 subscribers, and enter Technorati top 1000.

Daniels at Daily Blog Tips is doing a Group Writing Project on Blogging Goals for 2008 and more than 130 bloggers have participated so far.

While most bloggers participating in the project have set themselves goals on as many as ten metrics related to blog redesign, post frequency, promotion techniques, comments, traffic, link-backs and revenue, I have decided to focus on three simple goals — write 100 posts with original content, reach 1000 subscribers, and enter Technorati top 1000.

Goals only work if they are linked to a long-term objective and blogging goals are no different.

I decided some time back that I’m not interested in using my blog to earn money. Instead, my objective is to use my blog to establish myself as an authority in the marketing, strategy and social media niche. In fact, as I have built a library of quality original content on my blog over the last few months, I have even started putting my blog URL on my resume.

Quick Summary: Read about how your following/ followers ratio is a foolproof indicator of your position on the blogging chain of being.

Today, I found myself Twittering about the following/ followers ratio, that is, the ratio between the number of people whose blog you read/ who you follow on Twitter and the number of people who read your blog/ follow you on Twitter. Then, as I compiled my updates into a Twitter thread, I had a Eureka moment — I realized that your following/ followers ratio is a foolproof indicator of your position on the blogging chain of being.

If your Following/ Followers ratio is > 2 or < 1/2, you are listening or talking, but not communicating. (Twitter)

That signal to noise (Following/ Followers) ratio rule holds for Twitter/ Pownce, but it also holds for blogs/ RSS feeds. (Twitter)

When you start communicating via a new medium, your Following/ Followers ratio will be typically > 2. (Twitter)

If you are good at using the medium, over time, you will build a following and the Following/ Followers ratio will fall between 1/2 and 2. (Twitter)