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Tag Archives: Blogging

I Love My New Nokia E71

Friday, July 18th, 2008

Quick Summary: Not only do I love my new Nokia E71 smartphone, I am also writing this post on it.

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I’ll not have access to a PC for almost a fortnight, starting August 1, and I was really worried - no blogging for a fortnight! - until I tried blogging from my new Nokia E71 smartphone.

I’m writing this post on my E71 on a Vodaphone GPRS connection.

It’s not the same as writing on a laptop, of course. The Wordpress administrative interface took a couple of minutes to load, the qwerty keyboard is a little cramped, I can’t cut and copy text and doing fancy formatting is somewhat cumbersome.

However, the page download speed is only a little slower than the speed on the Tata Huawei data card attached to my laptop. My typing speed is already quite nifty after a day of playing around with the E71 and I have made almost no typos in the entire post. The qwerty keyboard, in spite of its tiny size, is easy to get used to. The screen resolution is wide enough, without being a wow! factor, and the navigation is never confusing, even if it is sometimes cumbersome. If I really want to, I can even do some really fancy formatting, with a little effort.

Filed in Mobile, Mobile Blogging | Also tagged E71, Huwayei, Laptop, Mobile Blogging, mobile phone, Nokia, Nokia E71, phone, Reviews, smartphone, Tata-Indicom, Vodafone | Permalink | Comments (10)

Yours Truly Quoted in Indian Newspaper DNA’s Story on Blogging as a Change Agent

Wednesday, June 18th, 2008

Quick Summary: I was quoted yesterday in Indian newspaper DNA in a story on whether blogging in India is mature enough to act as a change agent.

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I was quoted copiously in Indian daily DNA in a story on whether blogging in India is mature enough to act as a change agent.

A good approach to answer this question is to compare social media usage in India with social media usage in China –

Social media usage in Metro India and Metro China is driven by very different consumer behavior. In Metro China, Creators, Critics and Joiners all play an important role, whereas in India, Joiners are the predominant drivers of social media usage.

Social media usage in India and China also have significant differences in terms of the topics that drive conversation. Richard Edelman has written an interesting introduction to the Chinese blogosphere –

Social media in China has two constant themes: the rich/poor divide and nationalism… The best Chinese bloggers are… incredibly impressive, committed to change, convinced that they were part of a new China where individual expression and frank speaking will win.

Filed in Desi Blogging, Flat or Not, Noteworthy, Press, Social Media | Also tagged Activism, Authenticity, Blogosphere, Blogs, Brands, Chinese Blogosphere, Daily News and Analysis, DNA, Indian Blogosphere, Interview, Newspaper, Reputation, Social Media | Permalink | Comments (4)

Conversations Are Becoming Fragmented: The Case for a Killer Conversation Tracker Application

Monday, March 17th, 2008

Quick Summary: As conversations become fragmented across social networks, there will be a huge business potential for a killer conversation tracker application that allows you to track and publish all the conversations around your content in one place, on your blog.

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Over the last few months, I have noticed a new pattern emerge in how I engage in conversations:-

Step 1: I often use Twitter to pre-test a post idea. I typically tweet the topic I’m planning to write a post on and often get twenty plus reactions and suggested links. This enables me to include multiple perspectives in the post.

Step 2: Whenever I’m writing an involved post, I try to capture the essence of the topic in a graph and post it on Flickr. Typically, five to ten people comment on the graphs on Flickr and Twitter, which further helps me pre-test my post idea.

Step 3: Finally, using the tweets and the graph as a starting point, I write a post on my blog. Most of my posts get five to ten comments on the blog itself.

Filed in Graphs, Internet, Noteworthy, Novice Blogger, Social Media, Trendspotting | Also tagged Application, CoComment, Comments, Conversation Tracker, Conversations, Facebook, Flickr, Fragmentation, FriendFeed, Life Streaming, Plaxo Pulse, Plugin, Spokeo, Twitter, Wordpress | Permalink | Comments (17)

Yours Truly Quoted in Indian Daily Hindustan Times’ Article on Corporate Blogging

Monday, March 10th, 2008

Quick Summary: I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools.

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Hindustan Times' Article on Corporate Blogging

I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools –

Some, like Gaurav Mishra, the Indica brand head, use their personal brand – created over years of blogging – to promote the brand they work for. “My blog benefits because my real-life experience gives credibility to my posts, and my offline avatar benefits because my online presence makes it possible to meet and build an impression on people who wouldn’t have known of me otherwise.” Lately, Mishra has promoted a new ad campaign for his brand on his blog and Facebook account.

A serious concern for employers could be what their employees say publicly on such sites. Says Mishra, “I ensure that my entire web presence is squeaky clean so that even if I put it on my resume, it can hold up to close scrutiny.”

Filed in Internet, Noteworthy, Press, Social Media, Trendspotting | Also tagged Cognizant, Collaborative Tools, Corporate-Blogging, CXO Blogging, Employee Blogging, Enterprise 2.0, Hindustan-Times, Joji Gill, K Ananth Krishnan, Mahesh Murthy, Microsoft India, Pinstorm, Santhosh D’Souza, Sidharth Rao, Social-Networking, Sukumar Rajagopal, Sun, TCS, Webchutney | Permalink | Comments (0)

How To Run an Effective Blogger Review Program

Tuesday, March 4th, 2008

Quick Summary: Read about how to run an effective blogger review program across a wide variety of product and services categories.

Background: While blogger review/ blogger relation programs have become popular internationally over the last two years, they are virtually unheard of in the Indian context. At the @MumbaiTwit tweetup last Sunday, I was speaking to a friend about setting up a blogger review program, and decided that it will be useful to put down my thoughts in the form of a how-to guide.

Scope: In this how-to guide, I’ll focus on running an effective blogger review program, not a blogger relations program. A blogger review program is typically a tactical, short-term, time-bound campaign focused on getting bloggers to review your new product or service. A blogger relations program involves building more strategic, longer-term, open-ended relationships with bloggers who are influential in your product or service niche. In terms of applicability, blogger review programs can be effective across a wide variety of product and services categories, including books, music CDs, movie DVDs, websites, gadgets and restaurants.

Step 1: Set up the blogger review program

Filed in How-To Guides, Internet, Marketing, Noteworthy, Novice Blogger, Social Media | Also tagged Blogger-Relations, Blogger-Review, How-To Guides, India, Influentials, Internet, Marketing, Miscellaneous, Noteworthy, Novice Blogger, Social Media | Permalink | Comments (5)

Mumbai Bloggers Meetup + Evening with Juliana Rincon Parra

Thursday, February 14th, 2008

Quick Summary: Attend the first Mumbai Bloggers Meet-up for 2008, and discuss the state of Latin American blogosphere or the nuances of video-blogging with Global Voices editor Juliana Rincon Parra, over pizza & wine.

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Mumbai Bloggers Meetup + Evening with Juliana Rincon Parra

Invite designed by Melody

When: Saturday, February 16, 2008 at 8:00pm
Where: A/65, Sea Lord, Opp Taj President, Cuffe Parade, Bombay, India

Peruvian-Colombian blogger Juliana Rincon Parra is the Latin America and Video-Blogging editor on Global Voices. She is also great fun to spend an evening with (based on first hand recent experience).

Here’s an opportunity for you to meet up with her and discuss the state of Latina American blogosphere, the nuances of video-blogging, or just hang out.

You can find out more about Juliana at her Global Voices profile or her Facebook profile.

What’s more, here’s a bonus for the regulars at my parties. Unlike the usual party at my place, where I spend most of the time cooking dishes or mixing drinks, I’ll not enter the kitchen at all. So, not only can you spend time with Juliana, you can also (finally) spend time with me.

Filed in Desi Blogging, Events | Also tagged Blog, Blog-Meet, Desi Blogging, Events, Global-Voices, Juliana-Rincon-Parra, Mumbai-Bloggers-Meetup | Permalink | Comments (1)

Updated: My Three Blogging Goals for 2008

Monday, December 24th, 2007

Quick Summary: I have set myself three blogging goals for 2008 — write 100 posts with original content, reach 1000 subscribers, and enter Technorati top 1000.

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Daniels at Daily Blog Tips is doing a Group Writing Project on Blogging Goals for 2008 and more than 130 bloggers have participated so far.

While most bloggers participating in the project have set themselves goals on as many as ten metrics related to blog redesign, post frequency, promotion techniques, comments, traffic, link-backs and revenue, I have decided to focus on three simple goals — write 100 posts with original content, reach 1000 subscribers, and enter Technorati top 1000.

Goals only work if they are linked to a long-term objective and blogging goals are no different.

I decided some time back that I’m not interested in using my blog to earn money. Instead, my objective is to use my blog to establish myself as an authority in the marketing, strategy and social media niche. In fact, as I have built a library of quality original content on my blog over the last few months, I have even started putting my blog URL on my resume.

Filed in Graphs, Novice Blogger | Also tagged Blogging-Chain-of-Being, Blogging-Goals, Blogs, Life-in-a-Graph, Novice Blogger | Permalink | Comments (20)

The Great Chain of Being

Saturday, November 10th, 2007

Quick Summary: Read about the marketing and blogging chain of being.

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Have I ever told you why Grant McCracken is brilliant — because he often makes me think. Like he did today when he asked –

Could there be a great chain of being in the marketing world?

Of course, Grant, there is a great chain of being, not only in the marketing world, but also in the blogging world.

The Renaissance Chain of Being

The Marketing Chain of Being

The Blogging Chain of Being

By the way, here’s the inside story on why most bloggers blog — blogging allows the world to find out how brilliant we are, individually and collectively.

If you think I’m totally brilliant, do let me know via a comment or an e-mail.

Filed in 30 by 30, Graphs, Marketing, Noteworthy, Novice Blogger, Trendspotting | Also tagged 30 by 30, Chain-of-Being, Ego-Blogging, Grant-McCracken, Life-in-a-Graph, Marketing, Noteworthy, Novice Blogger, Renaissance, The-Next-Marketing-Guru, Trendspotting | Permalink | Comments (4)

Gauravonomics Blog

Tag Archives: Blogging

I Love My New Nokia E71

Mumbai Bloggers Meetup + Evening with Juliana Rincon Parra

Updated: My Three Blogging Goals for 2008

The Great Chain of Being

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