Tag Archives: Blogs

Yours Truly Quoted in Indian Newspaper DNA’s Story on Blogging as a Change Agent

Quick Summary: I was quoted yesterday in Indian newspaper DNA in a story on whether blogging in India is mature enough to act as a change agent.

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I was quoted copiously in Indian daily DNA in a story on whether blogging in India is mature enough to act as a change agent.

A good approach to answer this question is to compare social media usage in India with social media usage in China

Social media usage in Metro India and Metro China is driven by very different consumer behavior. In Metro China, Creators, Critics and Joiners all play an important role, whereas in India, Joiners are the predominant drivers of social media usage.

Social media usage in India and China also have significant differences in terms of the topics that drive conversation. Richard Edelman has written an interesting introduction to the Chinese blogosphere

Social media in China has two constant themes: the rich/poor divide and nationalism… The best Chinese bloggers are… incredibly impressive, committed to change, convinced that they were part of a new China where individual expression and frank speaking will win.

List of Marketing, Public Relations & Social Media Blogs in India

Quick Summary: A number of good quality marketing, public relations & social media blogs in India form a mature niche now.

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I recently compiled my list of social media agencies in India to highlight the high level of activity I’m suddenly seeing in that niche.

Another related area where I’m suddenly seeing very high level of good quality activity is in the marketing, public relations & social media blogs niche in India.

Not very long back, I had mentioned that Gauravonomics Blog was one of the five Indian blogs on the AdAge Power150 list. Today, as many as fifteen Indian blogs can be on that list.

The blogs included in this list are not only written by marketing, public relations, or social media practitioners, they are also focused on these topics. Blogs on unrelated topics written by marketing, public relations, or social media practitioners are not included in the list.

The main objective of the list is to develop a sense of community in the niche. This is the reason why I have added blogger profiles on Facebook/ LinkedIn/ Twitter wherever possible. This is also the reason why I have structured this list alphabetically (by author name) and not as a ranking. Agency blogs and multi-author blogs are listed separately.

Updated: My Three Blogging Goals for 2008

Quick Summary: I have set myself three blogging goals for 2008 — write 100 posts with original content, reach 1000 subscribers, and enter Technorati top 1000.

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Daniels at Daily Blog Tips is doing a Group Writing Project on Blogging Goals for 2008 and more than 130 bloggers have participated so far.

While most bloggers participating in the project have set themselves goals on as many as ten metrics related to blog redesign, post frequency, promotion techniques, comments, traffic, link-backs and revenue, I have decided to focus on three simple goals — write 100 posts with original content, reach 1000 subscribers, and enter Technorati top 1000.

Goals only work if they are linked to a long-term objective and blogging goals are no different.

Blogging Chain of Being

I decided some time back that I’m not interested in using my blog to earn money. Instead, my objective is to use my blog to establish myself as an authority in the marketing, strategy and social media niche. In fact, as I have built a library of quality original content on my blog over the last few months, I have even started putting my blog URL on my resume.

Google Reader Link-Love

Quick Summary: Find out three different ways to share your Google Reader feeds with your readers.

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I have 489 feeds on my Google Reader, and that would classify me as a rather heavy user. Even though I don’t read all of them on a daily basis, I manage to read quite a few under my must-read tag.

Over time, I have toyed with various ways of sharing these feeds with my readers. Sometimes, I have shared my OPML file with my friends. Usually, I have satisfied myself with adding a clip of my Google Reader Shared Items on my sidebar.

Now, Google has made it easy for me to share my feeds with you by allowing me to convert my Google Reader feed subscriptions into a blogroll -

As a heavy user of Google Reader, I figured that the best way to get a blogroll would be to have Reader generate it for me, based on my subscriptions.

Head over to the “Tags” section on the settings page, make one of the tags you use for subscriptions public, and click on “add a blogroll to your site.” (Google Reader Blog)

Blogroll

I have 400+ feeds on my Google Reader, and that would classify me as a rather heavy user of Google Reader. All feeds, however are not equal — I read feeds under my must-read tag come what may, feeds under my full-feed tag on most days and feeds under my partial-feeds tag typically on the weekend.

Now there are three different ways for you to see what I’m reading on Google Reader -

- Check out my Google Reader blogroll below, based on the feed subscriptions under my must-read, full-feed and partial-feed tags.

- Visit the public pages for my must-read, full-feed, or partial-feed tags or subscribe (must-read, full-feed and partial-feed).

- Visit the public page for my Google Reader shared items (or subscribe).




Top Eleven Celebrity Blogs

john-mayer-blog

Even celebrities are not immune from the blogging bug. Many have their own blogs and a few even post regularly, or have someone in their entourage post on their behalf :-).

Three Tips for Celebrity Bloggers

While many celebrities have flirted with blogging, very few have seem to have done it well. Here are three tips for celebrity bloggers who want to do it well —

- Make it personal.

Your blog is not your ‘news’ page or your ‘press release’ page. Write about upcoming awards and events, but also write about your friends and family and what’s on your mind.

- Make it regular.

Even if you post only once in a month, do post regularly, so that your readers know when to return to your blog.

- Don’t make it on MySpace.

MySpace is great of sharing music, but MySpace celebrity blogs are painful to loot at and even more painful to read. Good celebrity blogs deserve their own www.celebrityname/blog domain name.

Top Eleven Celebrity Blogs

Here are top eleven celebrity blogs that have got it right —

John Mayer

Three Steps to Come Out of the Blogging Downward Spiral

Most bloggers find themselves falling into a blogging downward spiral at some time or the other -

- You are growing through significant changes at work/ in life and you don’t have any time or energy for blogging.
- You have taken on too many blogging commitments (multiple personal/ group blogs, collaborative blogging projects, or over-ambitious blogging series), and you feel that you aren’t doing justice to any of them.
- You feel that you are spending too much time ‘managing’ your blog and not enough time writing on your blog.
- The number of feeds in your feed-reader have proliferated and you are so intimidated by your 1000+ unread items that you don’t even try reading them anymore.
- Since you aren’t reading any feeds anymore, you have fewer ideas to blog about and, even when you have a little free time, you don’t really know what to blog about.
- Your page views, ad revenues and feed subscriptions go down, further decreasing your motivation to blog.

Between my Athens trip that refused to stick to script, my mysterious illness that almost got me admitted to the hospital, my totally pointless shift to Kolkata for three months, my on-yet-again-off-yet-again love-life, and the absence of a broadband connection, I’m way into the downward spiral myself.

Why You Cannot Make Quick Money Off Blogging

In the post-Sanjaya Malakar world, my Shyamali Malakar search traffic has dried up and my page views have dropped to half of what they were a month ago. As a result, my Google Adsense revenue now approximates to zero every day.

I have said before that it doesn’t make sense to use Adsense if your blog gets less than a thousand pageviews per day. I have also said before that most non-tech bloggers should focus on making money because of their blog rather than from it.

I have decided to take my own advice now and remove all advertising from my blog until I find a way to increase my pageviews to more than thousand per day.

This is also a cautionary tale for bloggers who want to make quick money off blogging. My blog is ranked within the top 17,000 on Technorati (in terms of linkbacks in the last 6 months) and about 3,00,000 on Alexa (in terms of average pageviews in the last 3 months), and still I’m not making enough money to make it worthwhile for me to use Adsense. It’s not likely to be any easier for you either.

Six Levels of Web 2.0 Participation

According to the the Forrester Research Social Technographics report, social technology, or web 2.0, behaviors can be categorized into a ladder with six levels of participation (via ZDNet) -

- Creators (13%): Publish web pages or blogs, upload videos to video sharing sites.
- Critics (19%): Comment on blogs, post ratings and reviews.
- Collectors (15%): Use RSS, tag Web pages.
- Joiners (19%): Use social networking sites.
- Spectators (23%): Read blogs, watch peer-generated video, listen to podcasts.
- Inactives (52%): None of these activities.

The percentages don’t add up to 100% because, apart from the inactives, the other five levels of participation overlap with each other.

Forrester recommends that instead of looking at Web 2.0 as a list of technologies to be deployed on an ad hoc basis, marketers should first analyze where their customers are on the Social Technographics ladder and then create a Web 2.0 strategy to transition them to the next step.

Here are my top of the mind thoughts on the Social Technographics report -

Twenty Two Must-Do Blogging Tips from Must-Read Blogging Experts

Alistor Cameron, who calls himself a Blogologist, has put together a tongue-in-cheek compilation of must-do blogging tips offered by the million must-read blogging experts we must have on our feed readers.

My favorite, however, is #22 (or is it #1) -

You should — on a scheduled and regular basis — be standing apart (completely dispassionately) from your blogging to gain a sense of balance and perspective on your efforts, in order to be able to review and adjust your “workflow”, choice of tools, and approach. You will need to accommodate technological change, shifts in expectation of your readership, and the greater and greater need to cater to a Chinese readership, where the real money and traffic is.